Road Trip Ready: Resources for Your Summer Service Marketing Campaigns

Jul 1, 2021

Summer is here — and so is the return of the road trip.

Families and individuals are hitting the road for adventures both near and far, with 41% of people planning to take a summer vacation and using their vehicles to get there.? And while people may be ready to roll, their cars may not be.

Longer vehicle ownership has created a larger audience of uninformed vehicle owners with less confidence and trust in the essential maintenance and repair needs of their vehicle’s lifecycle.

Help your dealership’s customers get their cars road trip ready

Resources from sources like Kelley Blue Book help you build trust with customers and give them peace of mind that they’re following the proper vehicle maintenance and service schedules.

This is where your fixed operations marketing campaigns come into play. Your dealership service department is a great way to build a relationship with new and existing customers, but you need the right marketing materials to get the most from your summer service department campaigns. Whether you’re looking to reach potential and existing service customers through CRM, social, digital or all of the above, we can help! Kelley Blue Book-trusted resources build trust and transparency in your service department and vehicle maintenance recommendations.

Road Trip Ready marketing materials for use in your summer service marketing campaigns

With this email template, PDF and printable poster to hang in your dealership, you can let car owners know your dealership is the right choice to get their car road trip ready, whether they’re traveling near or far. The email template is a great way to kick off a summer email marketing campaign for new customer acquisition and/or customer retention.   

You can also point them to the 5 road trip safety tips from KBB.com. And if your customer’s car isn’t road trip ready, encourage them to think about Instant Cash Offer and checking out Kelley Blue Book’s 10 best road trip cars of 2021.

“Road trips are the best way to combat the cabin fever we’re all feeling from being at home for so long during the pandemic,” said Matt DeLorenzo, senior managing editor for Kelley Blue Book. “People are tired of staring at the same four walls – they’re ready to get out and take in some new scenery. There’s nothing quite like the Great American Road Trip, and a little planning can go a long way to help ensure your travels are stress-free, safe and fun. It’s finally time to get out there, so bring your hand sanitizer and enjoy your trip.”