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We will collaborate with you and your third-party ad agency to deliver innovative solutions that increase brand awareness and reach qualified shoppers.

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Marketing Objective(s)

AwarenessConsiderationRetentionConquestNew Model Launch

Program Goal(s)

Always OnHigh-ImpactLower-FunnelUpper-FunnelSegment

Ad Types

CustomStandard IABRich MediaStandard Mobile MMA

Audience

Auto Shoppers (All Intents)Auto Shoppers (Unknown Intent)Cars For SaleNew Car Auto ShoppersOwnersUsed Car Shoppers

Ad Platforms

Cross-devicesDesktopMobileTablet

Availablility

20182019

Run of - 2019

Grows awareness/consideration among KBB’s quality in-market audience and drives cost-efficient KPIs

Awareness, Consideration, Cost Efficiency, Awareness, Broad Reach, Consideration, Frequency, Sustaining, Upper-Funnel

Run of - 2018

Grows awareness/consideration among KBB.com’s quality in-market audience and drives cost-efficient KPIs

Awareness, Consideration, Cost Efficiency, Broad Reach, Frequency, Segment, Sustaining

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