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We will collaborate with you and your third-party ad agency to deliver innovative solutions that increase brand awareness and reach qualified shoppers.

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Marketing Objective(s)

AwarenessConsiderationRetentionConquestNew Model Launch

Program Goal(s)

Always OnHigh-ImpactLower-FunnelUpper-FunnelSegment

Ad Types

CustomStandard IABRich MediaStandard Mobile MMA

Audience

Auto Shoppers (All Intents)Auto Shoppers (Unknown Intent)Cars For SaleNew Car Auto ShoppersOwnersUsed Car Shoppers

Ad Platforms

Cross-devicesDesktopMobileTablet

Availablility

20182019

Programmatic - 2019

Available unsold, non-guaranteed inventory on KBB, excludes homepage

Audience Targeting, Awareness, Broad Reach, Audience Targeting, Awareness, Custom Segments, In-Market Reach, In-Market Shoppers

Programmatic - 2018

Available unsold, non-guaranteed inventory on KBB, excludes homepage

Audience Targeting, Audience Targeting, Awareness, Custom Segments, In-Market Reach, In-Market Shoppers

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