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Motorcycle

KBB.com is an essential third-party research source to attract and engage motorcycle shoppers.

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Marketing Objective(s)

AwarenessConsiderationRetentionConquestNew Model Launch

Program Goal(s)

Always OnHigh-ImpactLower-FunnelUpper-FunnelSegment

Ad Types

CustomStandard IABRich MediaStandard Mobile MMA

Audience

Auto Shoppers (All Intents)Auto Shoppers (Unknown Intent)Cars For SaleNew Car Auto ShoppersOwnersUsed Car Shoppers

Ad Platforms

Cross-devicesDesktopMobileTablet

Availability

2019

Motorcycle Make - 2019

Brand and new model awareness during key research task that conquests competitors

Awareness, Consideration, New Model Launch, Frequency, Lower-Funnel, Sustaining

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