Autotrader & Kelley Blue Book

In today's hyper attentive world, user generated content and reviews are a key part of the buying journey for consumers. That's why we use our expertise to recognize both vehicles and brands to give consumers the most information possible when they're in the market to buy.

Kelley Blue Book
Want Proof That 3rd Party Sites Influence Customers?

The Digital Influence Study explores the role and influence of various sites across stages in the shopping process for new vehicle shoppers and recent new vehicle purchasers. See how third-party sites influence changes in their consideration.

Read More ▸

Autotrader Makes History with Latest Consumer Campaign: Finally, It’s Easy

Autotrader’s new campaign will reach more than 181 MILLION adults an average of 11 times and will deliver more than 2 BILLION impressions. See how we’re driving more traffic and value to you.

Watch the new commercial ▸

Ride With Kelley Blue Book

The demand for alternative mobility solutions is already building. Kelley Blue Book recently unveiled Ride, an all-new website built to help educate and empower consumers about the world of new mobility.

See the List ▸

Autotrader's Advertising Expected To Reach 85% Of All Hispanics In The U.S.

As the Hispanic consumer segment continues to rise in the U.S., it is vital for us to connect with this digitally connected and socially engaged audience. So, we're running in-language creative across each of our Hispanic Partners. Univision, ESPN Deportes Radio and Telemundo.

Get More Details ▸

Giving Old Vehicles A New Purpose

Kelley Blue Book and CARS (Charitable Adult Rides and Services) have teamed up to make a difference in our local communities. When you choose to donate your car, the proceeds will go to charity. And as a bonus, Kelley Blue Book is giving $100 to St. Jude Children’s Research Hospital® for each vehicle donated, (up to 250 vehicles) through September 30, 2019.1

Learn More

Now Available: New Shopper Trends Shapshot

Non-Luxury SUVs and Compact Cars are Picking Up Momentum! Check out the models that had our shoppers’ attention in Q2. Although these movers are stealing the spotlight, cross-shop behavior indicates a fight for the shopper attention will still be an uphill battle.

Download The Report