Connect with auto shoppers making your messaging relevant based on location, onsite behaviors, and interests.
Audience Extension Video creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.
Use Audience Extensions on
The ad specs are creative requirements for publishing onto sites by applying data intelligence.
Cox Auto audience targets include:
Cox Auto audience can also be combined with Facebook targets to include:
Demographics: Age, gender and spoken language
Location: Where the user lives or current location
Connections: Users who like certain pages and their friends
Behaviors: Find customers based on the things they do on and offline
Interests: Choose from hundreds of categories like movies, sports and shopping
The following video sizes apply:
Included Solutions
| Advertising Opportunity | Auto-Related, Certified, Cox Automotive, Motorcycle, National, Regional, Tier 1 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), In-Market Auto Shoppers (All Intents) |
| Ad Type | Standard IAB, Standard Mobile MMA, Video |
| Platform | Cross-devices, Desktop, Mobile, Smart TV, Tablet |
| Marketing Objectives | Audience Extension |
| Program Goals | Audience Extension, Awareness, Consideration |
| Availability |
Adaptive Responsive Solution
| Audience Extension | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Offsite |
| Supersection |
Offsite |
| Platform |
Cross-devices |
| Advertiser |
Auto-Related Certified Local/Reseller/Tier 3 Motorcycle National/Tier 1 Regional/Tier 2 |
| Pages |
Offsite |
| Segments | Audience Intenders Offsite (multiple options) |
| Duration | Any |
| Ad Type | |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | N/A |
