Audience Targeting

Increases the cost-efficiency of my advertising spend by connecting my messaging with more relevant shoppers wherever they go – on KBB

How It Works

Users visit KBB.com and are categorized into audience segments based on their interests, which are determined by their previous KBB.com content consumption/interactions.

These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB.com pages or sites with available ad impressions.

Advertisers purchase the ad impressions segmented by behavior (not the data).

Audience Targeting is available in IAB universal ad sizes at this time.

Impressions are non-guaranteed, subject to price competition

 

Business Rules

Last updated: July 12, 2021

Reference individual ad product rules for these ad slots:

2020 Audience Targeting/Personalized Shopper Profiles & Run of Business Rules Details

  • Inventory will run at Priority 8 along with audience targeting/run of
  • We are no longer doing “Audience Premium/Price Priority” for Audience Targeting
  • Can be added to “plus-up” any package, but it will not be pre-inserted into packages like previous year
  Audience Targeting Desktop/Tablet IAB, Mobile MMA
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Upper Funnel
Supersection Used
New
Homepage
New-touch
Classifieds
Motorcycle
Other
Ecommerce
Platform Desktop
Tablet
Mobile
Advertiser

Motorcycle

Auto-Related

Pages

All available pages

Segments Custom segments available
Duration 1 month
Ad Type
Geography National
DMA
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
  • 120x240
  • 300x50
  • 320x50
Lead Time 5 business days
Option to Serve 3rd Party
Ad Book Product Name
  • KBB | Audience | Onsite | Standard | BT | Desktop | FCT (120×240)
  • KBB | Audience | Onsite | Standard | BT | Desktop | Leaderboard (728×90)
  • KBB | Audience | Onsite | Standard | BT | Desktop | Mrec (300×250)
  • KBB | Audience | Onsite | Standard | BT | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | Audience | Onsite | Standard | BT | Mobile | Native Text Link (320×50)
  • KBB | Audience | Onsite | Standard | BT | Mobile | Native Text Link (320×50)
  • KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | FCT (120×240)
  • KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Leaderboard (728×90)
  • KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Mrec (300×250)
  • KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | FCT (120×240)
  • KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Leaderboard (728×90)
  • KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Mrec (300×250)
  • KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | FCT (120×240)
  • KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Leaderboard (728×90)
  • KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Mrec (300×250)
  • KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | Audience | Onsite | Standard | RO | Desktop | Leaderboard (728×90)
  • KBB | Audience | Onsite | Standard | RO | Desktop | Mrec (300×250)
  • KBB | Audience | Onsite | Standard | RO | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | Audience | Onsite | Standard | RO | Mobile | Native Text Link (320×50)
  • KBB | Audience | Onsite | Standard | RO | Mobile | Native Text Link (320×50)
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order Tier 1
Collapse When Unsold? Yes

Asset Inclusions

Last updated: July 12, 2021