Audience

How It Works

Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

Native IAB templates include: Consideration Carousel Template, Featured Offers, Find Deals, Headband, Latest Offers, Schedule a Test Drive, Shopping Tools Module, SKIM Template, Tout, Trade-In Calculator, Vehicle Recommendation

Native non-IAB templates include: Car Finder Vehicle Card Template, Category Vehicle Card Template

Included Solutions

Business Rules

Last updated: May 7, 2021

Asset Inclusions

Last updated: May 7, 2021