Compare Native Ad

How It Works

The Compare Native Ad allows advertiser to choose client vehicle and comparison vehicle. Serves to relevant audiences based on Consumer Insights data when ad server shows relevant CAMP client is available. When CAMP client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

Details

Business Rules

Last updated: July 29, 2021
  Compare Native Ad
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Supersection Used
New
Homepage
Classifieds
Other
Platform Mobile
Desktop
Tablet
Advertiser

National/Tier 1

Regional/Tier 2

Certified

Pages

Homepage

Segments None
Duration Any
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 1x1
Lead Time 10 business days
Option to Serve 3rd Party No
Ad Book Product Name
  • KBB | CAMP | Display – Std | Audience – BT | Homepage | Native (Compare)
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No

Ad Specs

Last updated: July 29, 2021

Asset Inclusions

Last updated: July 29, 2021