Consideration Carousel Template

How It Works

Consideration carousel template Native IAB template serves relevant vehicle based on Consumer Insights data.

Details

Advertising Opportunity Certified, Cox Automotive, National
Audience
Ad Type Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives
Program Goals
Availability 2022, 2021

Business Rules

Last updated: July 12, 2021
  Consideration Carousel Template
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel
Supersection
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Regional/Tier 2

Certified

Pages

All available pages

Segments None
Duration Any
Ad Type IAB (300x250, 728x90)
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 10 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
  • KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | YMM+YMMT | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – BT | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | CPO | Listings CPO VDP | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | CPO | Listings Used VDP | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | CPO | SRP Listings | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – BT | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250)
Ad Priority
Bundling Requirements
Block List Applies? Yes
Advertiser Priority Order CPO
Collapse When Unsold? Yes

Asset Inclusions

Last updated: July 12, 2021