CPO Learning Center

How It Works

Custom landing page created by Cox Automotive featuring content to educate and inform shoppers about your CPO program.

Merchandise elements on the page include:

  • Lifestyle images leveraged in the “hero” at the top of the page and throughout the page
  • CPO program details
  • Site-produced CPO video
  • CTAs to view CPO listings on our site
  • CTAs to your CPO site
  • Carousel of your CPO listings based on user’s location
  • Optional link to CPO editorial on our site

CPO Learning Centers should only be included if Promoted Content is included in client’s CAMP 360 program as well, as most traffic to the page needs to come from Promoted Content.

Details

Ad Size 1x1
Ad Serving Site-served, agency tracking tags optional
Advertising Opportunity Certified, Cox Automotive, National, Regional
Audience Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), CPO Considerers, CPO Shoppers
Ad Type Custom, Standard IAB, Video
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Awareness, Broad Reach, Consideration
Program Goals
Availability 2022, 2021

Business Rules

Last updated: July 29, 2021

Merchandise elements on the page include:

  • Lifestyle images leveraged in the “hero” at the top of the page and throughout the page
  • Certified Pre-Owned (CPO) program details
  • Site-produced CPO video
  • Calls to Action (CTAs) to view CPO listings on our site
  • CTAs to your CPO site
  • Carousel of your CPO listings based on user’s location
  • Optional link to CPO editorial on our site

CPO Learning Centers should only be included if Promoted Content is included in client’s CAMP 360 program, as most traffic to the page needs to come from Promoted Content.

  CPO Learning Center
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Upper Funnel
Supersection Used
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Certified

Pages

Make targeted pages

Model vehicle detail pages (VDPs)

Segments None
Duration 1 month
Ad Type Integrated Content
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 1x1
Lead Time 10 business days
Option to Serve 3rd Party No
Ad Book Product Name
  • KBB | CAMP | Other | CPO Make Landing Page | Hero | Placeholder
  • KBB | CAMP | Other | CPO Make Landing Page | Placeholder
Ad Priority Sponsorship
Bundling Requirements Dependent on ad product
Block List Applies? Yes
Advertiser Priority Order CPO
Collapse When Unsold? Yes

Ad Specs

Last updated: July 29, 2021

Asset Inclusions

Last updated: July 29, 2021