CPO Video Highlights (VDP)

Brand and new model awareness during key research task that conquests competitors

How It Works

CPO Video Highlights (VDP) – OEM video and highlights; CTA launches overlay with CPO Program Details


Ad Size 728x90, 300x250
Ad Serving Third Party
Advertising Opportunity Certified, Cox Automotive, National
Audience Motorcycle Shoppers
Ad Type Display, Standard IAB, Standard Mobile MMA
Platform Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration, New Model Launch
Program Goals Frequency, Lower-Funnel, Sustaining
Availability 2022, 2021

Business Rules

Last updated: July 29, 2021
  CPO Video Highlights (VDP)
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Platform Desktop

National/Tier 1



Used Vehicle Detail Pages

Segments None
Duration Any
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 728x200
  • 359x430
Lead Time 10 business days
Option to Serve 3rd Party No
Ad Book Product Name
  • KBB | CAMP | Display – Excl T1 | CPO | Listings CPO VDP | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | CPO | Listings Used VDP | Model | IAB or Native (300×250)
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No

Asset Inclusions

Last updated: July 29, 2021