Direct Share

How It Works

Access to qualified in-market shopper behaviors to target your audience

KBB.com data Intelligence based on shopper behaviors

People who begin their search for a new car visit KBB.com first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere

Leverage data from the industry’s leading third party auto shopping site to expand reach of in-market audiences beyond KBB.com

Business Rules

Last updated: July 12, 2021

Data cookies are collected from all KBB.com pages visited by consumer

Data segments to be negotiated with Customer. Standard Segments include: Auto Intender, Body Style, Make, Model, Body Style by Intent, Make by Intent, Model by Intent, Motorcycle. Custom Segments also available.

  National: Direct Share
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Upper Funnel
Supersection Used
New
Homepage
New-touch
Classifieds
Motorcycle
Other
Ecommerce
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser

National/Tier 1

Pages

All available pages

Segments
  • Auto Intender
  • Body Style
  • Body Style by Intent
  • Make
  • Make by Intent
  • Model
  • Model by Intent
  • Motorcycle
Duration Annual
Ad Type
Geography National
Ad Serving N/A
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 1 month
Option to Serve 3rd Party
Ad Book Product Name
  • CAMG | Audience | Direct Share | Adobe Audience Manager
  • CAMG | Audience | Direct Share | LiveRamp
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? Yes

Ad Specs

Last updated: July 12, 2021

Asset Inclusions

Last updated: July 12, 2021