A customizable creative with dynamic elements designed for upper funnel tactics such as branding for individual dealers or showcasing a regional sales event.
| Ad Size | 728x90, 300x250 |
| Ad Serving | Site Serrved |
| Advertising Opportunity | National, Regional |
| Audience | Auto Shoppers (All Intents) |
| Ad Type | |
| Platform | Cross-devices, Desktop, includes Tablet, Mobile, Tablet |
| Marketing Objectives | Audience Targeting, Consideration |
| Program Goals | |
| Availability | 2023, 2022 |
| Dynamic Creative - Brand | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel | |
| Supersection | |
| Platform |
Desktop Tablet Mobile - 300x250, 320x50 only |
| Advertiser |
National/Tier 1 COX Automotive |
| Pages |
Targeted new car pages with applicable IAB size(s) User Predictive Insights pages |
| Segments | None |
| Duration | Any |
| Ad Type |
Native (IAB) |
| Geography |
National DMA |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
15 business days |
| Option to Serve 3rd Party | No |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
