Dynamic Creative – Smart Compare

How It Works

A customizable native creative with dynamic elements that compares the sponsored model to the user’s searched competitor vehicle on KBB.com pages and only displays the sponsored model’s winning data points*: KBB Expert Rating, Horsepower, Fuel Economy/Electric Range, or Towing/Payload Capacity. *Based on comparison outcomes.

Details

Ad Size 728x90, 300x250
Ad Serving Site Serrved
Advertising Opportunity National, Regional
Audience Auto Shoppers (All Intents)
Ad Type
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Audience Targeting, Consideration
Program Goals
Availability 2023, 2022

Business Rules

Last updated: November 4, 2022

Asset Inclusions

Last updated: November 4, 2022