Editorial Native Ad

How It Works

The Editorial Native Ad is adaptive-responsive and applies native style integration

  • Capture on-the-go, in-market car shoppers by immersing them in your brand and message with this attention-getting ad unit
  • Seamlessly target undecided shoppers and message key features about your model

Serves relevant editorial content based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

CAMP = COX Automotive Marketing Partnership

View examples on KBB.com:

For page example purposes only, ad solution may not be live at the time you’re viewing the page.


Ad Size Custom 1x1
Ad Serving Site-served
Advertising Opportunity National, Tier 1
Audience Auto Shoppers (All Intents)
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Placements Homepage
Marketing Objectives Awareness, Broad Reach, Mobile-Specific Reach
Program Goals Awareness, Brand-Safe Content, Consideration, Contextual
Availability 2022, 2021

Adaptive Responsive Solution

Business Rules

Last updated: July 9, 2021
  Editorial Native Ad
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Upper Funnel
Supersection Homepage
Platform Desktop

National/Tier 1

Regional/Tier 2

Local/Reseller/Tier 3




COX Automotive



Mobile Web and App: Homepage

Segments None
Duration Any
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 1x1
Lead Time 10 business days
Option to Serve 3rd Party No
Ad Book Product Name
  • KBB | CAMP | Display – Std | Audience – BT | Native (Latest From Our Experts)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | Native (Latest From Our Experts)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | Native (Latest From Our Experts)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | Native (Latest From Our Experts)
  • KBB | CAMP | Display – Std | RO NC Content | Native (Latest From Our Experts)
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? Yes

Ad Specs

Last updated: July 9, 2021

Asset Inclusions

Last updated: July 9, 2021