Featured Offers Template

How It Works

The Featured Offers Template is a Native IAB template that serves relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

Details

Ad Size 300x250, 728x90
Ad Serving First Party, Third Party
Advertising Opportunity Certified, Cox Automotive, National, Regional, Tier 1
Audience Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents)
Ad Type Custom, Display, Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Broad Reach, Consideration, High-Impact, New Model Consideration, New Model Launch
Program Goals Lower-Funnel, Segment
Availability 2021

Adaptive Responsive Solution

Business Rules

Last updated: April 23, 2021
  Featured Offers Template
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Upper Funnel
Supersection New
Owners
Used
Homepage
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Regional/Tier 2

Certified

Near-Endemic

Auto-Related

COX Automotive

Pages

All available pages

Segments None
Duration Any
Ad Type Native (IAB)
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 10 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
Ad Priority Sponsorship 4: Retention
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? N/A

Ad Specs

Last updated: April 23, 2021

Asset Inclusions

Last updated: April 23, 2021