The Featured Offers is a Native IAB template that serves relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
| Ad Size | 300x250, 728x90 |
| Ad Serving | First Party, Third Party |
| Advertising Opportunity | Certified, Cox Automotive, National, Regional, Tier 1 |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents) |
| Ad Type | Custom, Display, Standard IAB |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Broad Reach, Consideration, High-Impact, New Model Consideration, New Model Launch |
| Program Goals | Lower-Funnel, Segment |
| Availability | 2023, 2022 |
Adaptive Responsive Solution
| Featured Offers | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
New Owners Used Homepage |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
National/Tier 1 Regional/Tier 2 Certified Near-Endemic Auto-Related COX Automotive |
| Pages |
All available pages |
| Segments | None |
| Duration | Any |
| Ad Type |
Native (IAB) |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | Yes |
| Ad Book Product Name |
|
| Ad Priority |
Sponsorship 4: Retention |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | N/A |
