Featured Offers

How It Works

The Featured Offers is a Native IAB template that serves relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).


Ad Size 300x250, 728x90
Ad Serving First Party, Third Party
Advertising Opportunity Certified, Cox Automotive, National, Regional, Tier 1
Audience Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents)
Ad Type Custom, Display, Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Broad Reach, Consideration, High-Impact, New Model Consideration, New Model Launch
Program Goals Lower-Funnel, Segment
Availability 2023, 2022

Adaptive Responsive Solution

Business Rules

Last updated: August 30, 2022
  Featured Offers
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Upper Funnel
Supersection New
Platform Desktop

National/Tier 1

Regional/Tier 2




COX Automotive


All available pages

Segments None
Duration Any
Ad Type Native (IAB)
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 10 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
Ad Priority Sponsorship 4: Retention
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? N/A

Ad Specs

Last updated: August 30, 2022

Asset Inclusions

Last updated: August 30, 2022