Find Deals Template

How It Works

The Find Deals Template is a Native IAB template serves relevant vehicle based on Consumer Insights data.

Details

Ad Size 300xx250, 728x90
Ad Serving Site Served, Third Party
Advertising Opportunity Certified, Cox Automotive, National, Regional
Audience Auto Shoppers (All Intents)
Ad Type Display, Standard IAB
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Audience Targeting, Broad Reach
Program Goals Audience Targeting, Awareness, Blunt The Competition, Brand Awareness
Availability 2022, 2021

Business Rules

Last updated: July 12, 2021
  Find Deals Template
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Upper Funnel
Supersection New
Used
Owners
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Regional/Tier 2

Local/Reseller/Tier 3

Certified

Pages

All available pages

Segments None
Duration Any
Ad Type IAB (300x250, 728x90)
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 10 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
  • KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | YMM+YMMT | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – BT | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | CPO | Listings CPO VDP | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | CPO | Listings Used VDP | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | CPO | SRP Listings | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – BT | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250)
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No

Ad Specs

Last updated: July 12, 2021

Asset Inclusions

Last updated: July 12, 2021