Flex CTA

Grow awareness and consideration with flexible impression volumes

How It Works

Flex CTA is available only to CAMP 360 clients who also enable the From the Manufacturer content section on their year make model (YMM) pages. Text link embedded within From the Manufacturer content is flexible free-form text for clients to insert any CTA driving to OEM.com.


Ad Size Mezzanine, HD file
Ad Serving First Party and Third Party
Advertising Opportunity Certified, Cox Automotive, National
Audience Auto Shoppers (All Intents), Competitors Shoppers, CPO Considerers, New Car Shoppers
Ad Type Custom, Video
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives
Program Goals Awareness, Brand Awareness, Consideration, Contextual, Segment
Availability 2022, 2021

Business Rules

Last updated: July 12, 2021
  Flex CTA
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Upper Funnel
Supersection Used
Platform Desktop

National/Tier 1


Year Make Model (YMM)

Segments None
Duration Any
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 1x1
Lead Time 10 business days
Option to Serve 3rd Party No
Ad Book Product Name
  • KBB | CAMP | Display – Excl T1 | YMM | New | Model | Native (Flex Call to Action)
  • KBB | CAMP | Display – Excl T1 | YMM | Used+CPO | Model | Native (Flex Call to Action)
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order Tier 1 only
Collapse When Unsold? No

Ad Specs

Last updated: July 12, 2021

Asset Inclusions

Last updated: July 12, 2021