Headband

How It Works

  • Drive your model further up shopper consideration lists by featuring more relevant content to show car shoppers why they chose your model
  • Reaffirm shopper confidence in your brand/model by leveraging the content and data from the Trusted Resource®
  • Native styling offers a more seamlessly integrated experience for car shoppers
  • Pull-in quotes from KBB.com’s Editorial review articles, Expert Ratings, and our Awards & Accolades

Ad Specs

Business Rules

Last updated: July 12, 2021
  Headband
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Upper Funnel
Supersection New
Used
Owners
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Regional/Tier 2

Certified

Pages

All available pages

Segments None
Duration Any
Ad Type IAB (300x250, 728x90)
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 10 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
  • KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | YMM+YMMT | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – BT | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | CPO | Listings CPO VDP | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | CPO | Listings Used VDP | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | CPO | SRP Listings | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – BT | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250)
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No

Ad Specs

Last updated: July 12, 2021

Asset Inclusions

Last updated: July 12, 2021