How It Works

The 728×90 Leaderboard is part of the IAB standard banner sizes. This ad size works extremely well across site networks and is a popular ad that commands high-visibility on desktops/tablets.

This ad unit is commonly placed above the fold. It is generally a strong performing ad size.

Many KBB ad programs include the Leaderboard.


Ad Size 728x90
Ad Serving Third Party
Advertising Opportunity Auto-Related, Certified, Local Reseller, Motorcycle, National, Regional, Tier 1
Ad Type Display, Standard IAB
Platform Desktop, Tablet
Marketing Objectives Audience Extension, Audience Targeting, Awareness, Broad Reach, Consideration, Frequency
Program Goals Awareness, Lower-Funnel, Upper-Funnel
Availability 2021, 2020

Business Rules

Last updated: April 15, 2021
  Listings Desktop Locked Leaderboard
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Upper Funnel
Supersection New
Platform Desktop

National/Tier 1

Regional/Tier 2


COX Automotive


All available pages

Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
Lead Time 5 business days
Option to Serve 3rd Party
Ad Book Product Name
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes

Ad Specs

Last updated: April 15, 2021

Asset Inclusions

Last updated: April 15, 2021