Listings Desktop Locked Leaderboard

How It Works

“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. 

This is about selling Cox Auto marketing capabilities, not products.Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market. 

Third Party serve or option to use a CAMP Template: Shopping Tools, Featured Deals, Schedule a Test Drive, Dynamic Incentives

Listings inclusions in addition to Listings Desktop Locked Leaderboard: Listings Mobile 320×50, 300×600 / 160×600 / 300×250 (collapses on mobile) & Desktop Superliner (728×200), or Mobile 300×250 in-line.

Details

Advertising Opportunity Auto-Related, Certified, Cox Automotive, Local Reseller, National, Near-Endemic, Regional
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
Ad Type Standard IAB
Platform Desktop, Tablet
Marketing Objectives Awareness, Broad Reach
Program Goals
Availability 2022, 2021

Business Rules

Last updated: July 12, 2021
  Listings Desktop Locked Leaderboard
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Upper Funnel
Supersection New
Used
Certified
Classifieds
Owners
Platform Desktop
Tablet
Advertiser

National/Tier 1

Regional/Tier 2

Certified

COX Automotive

Pages

All available pages

Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
Lead Time 5 business days
Option to Serve 3rd Party
Ad Book Product Name
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes

Ad Specs

Last updated: July 12, 2021

Asset Inclusions

Last updated: July 12, 2021