Programmatic & Audience Targeting

How It Works

Programmatic and Audience Targeting are advertising options available to our Local Reseller/Tier 3 clients.

Programmatic provides the opportunity to scale connections with audiences, message cross-platform, purchase inventory in real-time, and offers easy access to campaign performance measurement. https://b2b.kbb.com/oem/ad-solution/programmatic/

 

Details

Ad Size 728x90, 300x250, 300x50, 320x50, Pre-roll
Ad Serving Third Party
Advertising Opportunity Local Reseller
Audience Auto Shoppers -Target Specific Audience Behaviors, Cars For Sale
Ad Type Display, Standard IAB
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Audience Targeting, Awareness, Broad Reach
Program Goals Audience Targeting, Awareness, Custom Segments, In-Market Reach, In-Market Shoppers
Availability 2022, 2021

Business Rules

Last updated: July 12, 2021
  Programmatic Open Auction
Also Known As
Primary Ad Product Point of Contact Libby Smiley
Funnel Lower Funnel
Upper Funnel
Supersection Used
New
New-touch
Classifieds
Motorcycle
Other
Ecommerce
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser

National/Tier 1

Regional/Tier 2

Local/Reseller/Tier 3

Certified

Motorcycle

Near-Endemic

Auto-Related

COX Automotive

Pages

Run of All Platforms

Segments None
Duration Flexible
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
IP-targeting
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Lead Time Real time
Option to Serve 3rd Party
Ad Book Product Name
Ad Priority Standard 12
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No

Ad Specs

Last updated: July 12, 2021

Asset Inclusions

Last updated: July 12, 2021