Programmatic and Audience Targeting are advertising options available to our Local Reseller/Tier 3 clients.
Programmatic provides the opportunity to scale connections with audiences, message cross-platform, purchase inventory in real-time, and offers easy access to campaign performance measurement. https://b2b.kbb.com/oem/ad-solution/programmatic/
| Advertising Opportunity | Local Reseller |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Cars For Sale |
| Ad Type | Display, Standard IAB |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Audience Targeting, Awareness, Broad Reach |
| Program Goals | Audience Targeting, Awareness, Custom Segments, In-Market Reach, In-Market Shoppers |
| Availability |
| Programmatic Open Auction | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
Used New New-touch Classifieds Motorcycle Other Ecommerce |
| Platform |
Desktop Tablet Mobile Cross-devices |
| Advertiser |
Auto-Related Certified COX Automotive Local/Reseller/Tier 3 Motorcycle National/Tier 1 Near-Endemic Regional/Tier 2 |
| Pages |
Run of All Platforms |
| Segments | None |
| Duration | Flexible |
| Ad Type | |
| Geography |
National DMA IP-targeting |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
Real time |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
Standard 12 |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | No |
