Locked Mobile

How It Works

“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. ​

This is about selling Cox Auto marketing capabilities, not products.​ Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market – improve viewability of the ad, as well as provide CAMP clients with a new 300×100 native ad option, as well as standard IAB ad sizes of 300×100, 300×50, 320×50.

Details

Advertising Opportunity Cox Automotive, National
Audience Auto Shoppers (All Intents)
Ad Type Standard Mobile MMA
Platform Mobile
Marketing Objectives Awareness, Broad Reach, Conquest, Consideration, Conversion
Program Goals Awareness, Blunt The Competition, Brand Awareness
Availability 2022, 2021

Business Rules

Last updated: July 14, 2021
  Locked Mobile
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Supersection Owners
Platform Mobile
Advertiser

National/Tier 1

Pages

Listings – Search Results Page (SRP)

Segments None
Duration Any
Ad Type MMA (320x50)
Native (Non-IAB)
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 320x50
  • 300x50
  • 300x100
Lead Time 10 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
  • KBB | CAMP | Display – Std | Audience – BT | IAB or Native (300×50,300×100,320×50) Mob
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×50,300×100,320×50) Mob
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×50,300×100,320×50) Mob
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×50,300×100,320×50) Mob
  • KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (300×50,300×100,320×50) Mob
  • KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×50,300×100,320×50) Mob
  • KBB | Non-CAMP | Display – Std | Audience – BT | IAB (320×50) Mob
  • KBB | Non-CAMP | Display – Std | Partner Bulk | RO Mobile | IAB (300×50, 320×50)
  • KBB | Non-CAMP | Display – Std | ROS | IAB (320×50) Mob
Ad Priority
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No

Ad Specs

Last updated: July 14, 2021

Asset Inclusions

Last updated: July 14, 2021