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Master 2022 Ad Solutions Glossary

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Included Solutions

Included Solutions Capability Qualified Page Targeting Ad Type Option to Serve 3rd Party Creative Size
Advanced TV Audience Extension Video Offsite National/Tier 1, Regional/Tier 2, Near-Endemic TBD Yes 16:9 aspect ratio, 15-30 secs, MP4 preferred
Audience Extension Display Audience Extension Display Offsite National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Auto-Related Standard, Non-exclusive: less than 100% of available impressions 728x90, 728x1024, 160x600, 300x600, 320x480, 320x420, 480x320, 320x50, 16:9 aspect ratio, 15-30 secs, MP4 preferred
Audience Extension Video Audience Extension Video Offsite National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Auto-Related Standard, Non-exclusive: less than 100% of available impressions 728x90, 728x1024, 160x600, 300x600, 320x480, 320x420, 480x320, 320x50, 16:9 aspect ratio, 15-30 secs, MP4 preferred
Audience Targeting All available pages Motorcycle, Auto-Related 300x250, 728x90, 120x240, 300x50, 320x50
Consideration Carousel Template Audience, Retention All available pages National/Tier 1, Regional/Tier 2, Certified IAB (300x250, 728x90) Yes 300x250, 728x90
CPO Learning Center Consumer Insights Make targeted pages, Model vehicle detail pages (VDPs) National/Tier 1, Certified Integrated Content No 1x1
CPO Listings Module Audience, Consumer Insights Used Car Make, Used Car Model (YMMT) National/Tier 1, Certified Native (Non-IAB) No 1x1
CPO Video Highlights (VDP) Consumer Insights Used Vehicle Detail Pages National/Tier 1, Certified Native (Non-IAB) No 728x200, 359x430
Direct Share Data All available pages National/Tier 1 300x250, 728x90
Featured Content Audience, Consumer Insights, Retention Homepage, Year Make Model (YMM), Used Car Model (YMMT) National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified Native (Non-IAB) No 1x1
Featured Offers Template Audience, Promoted Content & Editorial, Retention All available pages National/Tier 1, Regional/Tier 2, Certified, Near-Endemic, Auto-Related, COX Automotive Native (IAB) Yes 300x250, 728x90
Find Deals Template Audience, Promoted Content & Editorial, Retention All available pages National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified IAB (300x250, 728x90) Yes 300x250, 728x90
Enhanced From the Manufacturer Audience, Retention Year Make Model (YMM) National/Tier 1, Certified Native (Non-IAB) No 1x1
Headband Audience, Retention All available pages National/Tier 1, Regional/Tier 2, Certified IAB (300x250, 728x90) Yes 300x250, 728x90
Latest Offers Template Audience, Promoted Content & Editorial, Retention All available pages National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified IAB (300x250, 728x90) Yes 300x250, 728x90
Leaderboard All available pages National/Tier 1, Regional/Tier 2, Certified, COX Automotive Standard, Non-exclusive: less than 100% of available impressions 728x90
Locked Mobile Audience, Retention Listings – Search Results Page (SRP) National/Tier 1 MMA (320x50), Native (Non-IAB) Yes 320x50, 300x50, 300x100
Locked Leaderboard Audience, Retention All available pages National/Tier 1, Regional/Tier 2, Certified, COX Automotive Standard, Non-exclusive: less than 100% of available impressions 728x90
Medium Rectangle All available pages National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Auto-Related Dependent on ad product 300x250, 300x50
Native Banner
OEM Media Gallery Retention All available pages, Make targeted pages, Owners make, Owners model detail pages, Used car segment pages Local/Reseller Standard, Non-exclusive: less than 100% of available impressions 300x250, 728x90
Programmatic & Audience Targeting Run of All Platforms National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Near-Endemic, Auto-Related, COX Automotive 300x250, 728x90
Regional Text Link Audience, Consumer Insights, Retention Make targeted pages Regional/Tier 2 Native (Non-IAB) No 1x1
Schedule a Test Drive Audience, Promoted Content & Editorial, Retention All available pages National/Tier 1, Regional/Tier 2, Certified Standard, Non-exclusive: less than 100% of available impressions 300x250, 728x90
Shopping Tools Module Audience, Promoted Content & Editorial, Retention All available pages National/Tier 1, Regional/Tier 2, Certified IAB (300x250, 728x90) Yes 728x90, 300x250
Simplified Native (Shopping Links Template)
SKIM Template Audience, Promoted Content & Editorial, Retention All available pages National/Tier 1, Regional/Tier 2, Certified Yes 728x90, 300x250
Superhero - Editor Review Quote Audience
Superhero - OEM Message Audience
Superhero - OEM Video
Superliner - Standard Audience, Retention
Tout Ad Audience, Retention All available pages National/Tier 1, Regional/Tier 2, Certified Yes 300x250, 728x90
Trade-In Calculator Audience, Retention Owners model detail pages National/Tier 1, Regional/Tier 2, Certified IAB (300x250) Yes 300x250
Upsell Package Audience, Retention New car section pages, Used Car Path Pages: category, style, options, condition, Used Car Model (YMMT), Owners model detail pages, Editorial National/Tier 1 Native (IAB) Yes 300x600
Vehicle Recommendation Audience, Retention All available pages National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Near-Endemic, Auto-Related, COX Automotive Native (IAB) Yes 300x250, 728x90
Superliner - STM Audience, Retention

Ad Specs

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  • Master Ad Solutions 2022

Details

Ad Size multiple ad sizes
Ad Serving depends on ad solution
Advertising Opportunity Cox Automotive, National, Tier 1
Audience Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars For Sale, Competitors Shoppers, CPO Considerers, CPO Shoppers, In-Market Auto Shoppers, In-market Auto Shoppers - New Car, In-Market Auto Shoppers - New Car-Used Car-Owners(LF), In-Market Auto Shoppers (All Intents), In-Market Shoppers (all intents), In-Market Undecided Shoppers, Mobile Shoppers, New Car And CPO Considerers, New Car Auto Shoppers, New Car Shoppers, New Car Shoppers Segment, Owners, Owners (LF), Segment Shoppers, Shoppers (Unknown Intent), Undecided Auto Shoppers, Undecided Auto Shoppers (UF), Undecided In-Market Shoppers, Undecided New Car Shoppers, Undecided Shoppers, Used Car, Used Car Auto Shoppers, Used Car Shoppers
Ad Type Custom, Display, Rich Media, Standard IAB, Standard Mobile MMA
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Audience Extension, Audience Targeting, Awareness, Broad Reach, Conquest, Consideration, Conversion, Cost Efficiency, CPO Awareness & Consideration, Cross-Platform, Data, Drive Traffic to KBB.com Model Details, Drive Traffic to OEM Site, Education, Frequency, High-Impact, Incentives Awareness, Lead Generation, Local Inventory, Local Market Awareness, Local Messaging, Local Targeting, Lower-Funnel Activities, Mobile-Specific Reach, New Car Make And Model Consideration, New Model Affordability, New Model Awareness, New Model Consideration, New Model Launch, Ready-To-Buy, Reinforcement To Another Buy, Retention, Sales Event, Segment Leadership, Traffic to OEM Site, Volume Model Support
Program Goals Audience Extension, Audience Targeting, Awareness, Blunt The Competition, Brand Awareness, Brand-Safe Content, Broad Reach, BT, Compare, Conquest, Conquesting, Consideration, Contextual, Contextually Relevant To Shopping Path, Cost, Cost Effective KPIs, Cost Efficiency, Cross-Platform, Custom, Custom Segments, Data, Data-Infused, Editorial Adjacent, Educate, Fixed Position Sponsorship, Frequency, Heavy Up, High-Impact, Immersive, In-Market, In-Market Reach, In-Market Shoppers, Integrated, Integrated brand placements, Large Creative Canvas, Local Messaging, Localized, Lower-Funnel, Mobile Platform/Cross-Platform, Native, New Model Launch, Out-Of-The-Box, Plus-Up, Price-Targeted, Retargeting, Retention, Rich Media, Segment, Sponsorship (Fixed-Position), Sustaining, Takeover, Target upper-funnel, Unique, Unknown Intent, Upgrade, Upper-Funnel
Availability 2022

Business Rules

Last updated: March 28, 2022
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Ad solutions available to regional advertisers include: Shopping Tools Module/Shopper Consideration Module, Featured Content Tab Upper Funnel, Featured Content Tab Lower Funnel, Market Awareness, Market Awareness & Mobile Awareness, Local Smartphone, Decision Driver, Local Toolbar, Audience Targeting, Run of Site, Run of Mobile Site, Programmatic, Audience Extension

Ad Specs

Last updated: March 28, 2022
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Ad Specs

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Asset Inclusions

Last updated: March 28, 2022
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Related Marketing Assets

Last updated: March 28, 2022
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