Medium Rectangle + Mobile MMA

How It Works

The Medium Rectangle or MREC is an IAB standard ad unit. The dimensions are 300 pixels wide by 250 pixels tall. The 300×250 is available to run on mobile as either a 300×250 or 300×50.

This ad unit is commonly placed above the fold. It is often used as part of a multi-size ad slot with a 300×600 ad unit. It is generally a strong performing ad size.

Many KBB ad programs include the Adaptive Responsive MREC.

Upgrade Options for Medium Rectangle Templates –

T1/National Retention Medium Rectangle — Lifestyle:

The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.

This particular ad unit features a powerful combination of lifestyle imagery and research tools.  This potent tandem creates a favorable perception of your brand by influencing emotion through photography while maximizing opportunity to drive shopping actions.

T1/National Retention MREC — Research Tools:

The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.

This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.

T2/Regional Retention MREC — Featured Deal Incentives:

The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.

This particular ad unit features a combination of imagery and strong messaging.  This tandem powerhouse creates a favorable perception of your brand through photography while maximizing opportunity to drive shopping actions with its bold “Featured Deal” messaging.

The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.

T2/Regional Retention MREC — Incentitives:

The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.

This ad unit is striking in its appearance.  Its all-type design creates an “impossible-to-ignore” dynamic that ensures visibility.  This approach injects your model into the forefront of consideration with superior incentives.

The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.

Business Rules

Last updated: July 12, 2021
  Medium Rectangle
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Upper Funnel
Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Regional/Tier 2

Local/Reseller/Tier 3

Certified

Motorcycle

Auto-Related

Pages

All available pages

Segments Dependent on ad product
Duration Dependent on ad product
Ad Type Dependent on ad product
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 300x50
Lead Time 5 business days
Option to Serve 3rd Party
Ad Book Product Name
  • KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Mrec (300×250)
  • KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Mrec (300×250)
  • KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Mrec (300×250)
  • KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Decision Driver Mrec 2 (300×250)
  • KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mobile | Mrec or MMA (300×250, 300×50)
  • KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mrec 1 (300×250)
  • KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Decision Driver Mrec 2 (300×250)
  • KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Mrec 1 (300×250)
Ad Priority Dependent on ad product
Bundling Requirements Dependent on ad product
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes

Asset Inclusions

Last updated: July 12, 2021