More Shopping Tools Module – Custom Compare is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. It also features KBB.com’s Expert Rating,* among other useful data points, that are dynamic within the creative. *MSRP or Horsepower may be featured.
The intent of the template options enables advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
| Advertising Opportunity | Auto-Related, Certified, Cox Automotive, Local Reseller, National, Near-Endemic, Regional |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Custom, Display |
| Platform | Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Broad Reach |
| Program Goals | Audience Targeting, Awareness, Brand Awareness, Consideration |
| Availability | 2023 |
| More Shopping Tools - Custom Compare | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel |
| Supersection |
Used |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
National/Tier 1 |
| Pages |
Custom Compare Landing Page |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Native (Non-IAB) |
| Geography |
National |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | No |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
