Native Locked Mobile - 300x100

How It Works

The Native Locked Mobile ad appears on the new, used and owners path for mobile devices. The ad has the option to click externally to OEM site or internally to KBB.com

Details

Advertising Opportunity Cox Automotive, National
Audience Auto Shoppers (All Intents)
Ad Type Standard Mobile MMA
Platform Mobile
Marketing Objectives Awareness, Broad Reach, Conquest, Consideration, Conversion
Program Goals Awareness, Blunt The Competition, Brand Awareness
Availability 2023, 2022

Business Rules

Last updated: November 2, 2022
  Native Locked Mobile - 300x100
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Supersection
Platform Mobile
Advertiser

National/Tier 1

Pages

New Car Path Pages

Used Car Path Pages

Owners Path Pages

Segments None
Duration Any
Ad Type
Geography National
DMA
Ad Serving Site served
Ad Size

The following sizes apply:

  • 300x100
Lead Time 5 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
  • KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | IAB or Native (300×250)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (CPO Listings Module)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (CPO Listings Module)
Ad Priority
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No

Asset Inclusions

Last updated: November 2, 2022