New Car Featured Highlight

How It Works

The New Car Featured Highlight (on trade-in page only) surfaces features of new vehicle to consumers valuing their trade-in based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

Details

Ad Size 1x1
Ad Serving Site Served
Advertising Opportunity Certified, Cox Automotive, Local Reseller, National, Near-Endemic, Regional
Audience Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), CAMP-360: Native Personalized Templates
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Broad Reach, Retention
Program Goals Brand Awareness, Broad Reach
Availability 2022, 2021

Adaptive Responsive Solution

Business Rules

Last updated: July 9, 2021
  New Car Featured Highlight Module
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Supersection Owners
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Regional/Tier 2

Certified

COX Automotive

Pages

Owners model detail pages

Segments None
Duration Any
Ad Type Native (Non-IAB)
Geography National
DMA
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 1x1
Lead Time 10 business days
Option to Serve 3rd Party No
Ad Book Product Name
  • KBB | CAMP | Display – Std | Audience – BT | Native (New Car Highlight Module)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | Native (New Car Highlight Module)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | Native (New Car Highlight Module)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | Native (New Car Highlight Module)
  • KBB | CAMP | Display – Std | RO Excluding NC | Native (New Car Highlight Module)
  • KBB | CAMP | Display – Std | RO Excluding NC | Native (New Car Highlight Module)
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? Yes

Asset Inclusions

Last updated: July 9, 2021