Grows awareness/consideration among KBB’s quality in-market audience and drives cost-efficient KPIs
Available to CAMP 360 partners only. Upload lifestyle vehicle images or video content to the merchandised media gallery.
Ad Size | 728x90, 300x250, 300x50, 120x240 |
Ad Serving | Third Party |
Advertising Opportunity | Certified, National, Tier 1 |
Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars For Sale |
Ad Type | Display |
Platform | Cross-devices, Desktop, includes Tablet, Mobile, Tablet |
Placements | Mobile, Run of Site |
Marketing Objectives | Awareness, Consideration, Cost Efficiency |
Program Goals | Awareness, Broad Reach, Consideration, Frequency, Sustaining, Upper-Funnel |
Availability | 2022 |
Local Reseller: Run of: Site, Make, Section, Owners, Used, Mobile | Local Reseller: Run of: Mobile | |
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Also Known As | ||
Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team | Unassigned, reach out to Ad Product Team |
Funnel |
Lower Funnel Upper Funnel |
Lower Funnel Upper Funnel |
Supersection |
Used New |
Used Homepage New-touch Other |
Platform |
Desktop Tablet Mobile |
Mobile |
Advertiser |
Local/Reseller |
Local/Reseller |
Pages |
All available pages Make targeted pages Owners make Owners model detail pages Used car segment pages |
Run of Mobile |
Segments | None | None |
Duration | 1 month | 1 month |
Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
Standard, Non-exclusive: less than 100% of available impressions |
Geography |
National DMA |
National DMA |
Ad Serving |
Third Party, plus backup GIF |
Third Party, plus backup GIF |
Ad Size |
The following sizes apply:
The following sizes apply:
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Lead Time |
5 business days |
10 business days |
Option to Serve 3rd Party | ||
Ad Book Product Name |
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Ad Priority |
Standard |
Standard |
Bundling Requirements |
None |
None |
Block List Applies? | No | No |
Advertiser Priority Order | Tier 1 | Tier 1 |
Collapse When Unsold? | No | No |