OEM Media Gallery

Grows awareness/consideration among KBB’s quality in-market audience and drives cost-efficient KPIs

How It Works

OEM Media Gallery

Available to CAMP 360 partners only. Upload lifestyle vehicle images or video content to the merchandised media gallery.

Details

Ad Size 728x90, 300x250, 300x50, 120x240
Ad Serving Third Party
Advertising Opportunity Certified, National, Tier 1
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars For Sale
Ad Type Display
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Placements Mobile, Run of Site
Marketing Objectives Awareness, Consideration, Cost Efficiency
Program Goals Awareness, Broad Reach, Consideration, Frequency, Sustaining, Upper-Funnel
Availability 2022, 2021

Business Rules

Last updated: July 29, 2021
  Local Reseller: Run of: Site, Make, Section, Owners, Used, Mobile Local Reseller: Run of: Mobile
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Upper Funnel
Lower Funnel
Upper Funnel
Supersection Used
New
Used
Homepage
New-touch
Other
Platform Desktop
Tablet
Mobile
Mobile
Advertiser

Local/Reseller

Local/Reseller

Pages

All available pages

Make targeted pages

Owners make

Owners model detail pages

Used car segment pages

Run of Mobile

Segments None None
Duration 1 month 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
National
DMA
Ad Serving Third Party, plus backup GIF
Third Party, plus backup GIF
Ad Size

The following sizes apply:

  • 300x250
  • 728x90

The following sizes apply:

  • 300x250
  • 300x50
Lead Time 5 business days
10 business days
Option to Serve 3rd Party
Ad Book Product Name
  • KBB | Run Of | ROS – Premium | Mobile | *SIZE*
  • KBB | Run Of | ROS – Premium | Desktop | *SIZE*
Ad Priority Standard
Standard
Bundling Requirements None
None
Block List Applies? No No
Advertiser Priority Order Tier 1 Tier 1
Collapse When Unsold? No No

Asset Inclusions

Last updated: July 29, 2021