Grows awareness/consideration among KBB’s quality in-market audience and drives cost-efficient KPIs
Available to CAMP 360 partners only. Upload lifestyle vehicle images or video content to the merchandised media gallery.
| Ad Size | 728x90, 300x250, 300x50, 120x240 |
| Ad Serving | Third Party |
| Advertising Opportunity | Certified, National, Tier 1 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars For Sale |
| Ad Type | Display |
| Platform | Cross-devices, Desktop, includes Tablet, Mobile, Tablet |
| Placements | Mobile, Run of Site |
| Marketing Objectives | Awareness, Consideration, Cost Efficiency |
| Program Goals | Awareness, Broad Reach, Consideration, Frequency, Sustaining, Upper-Funnel |
| Availability | 2023, 2022 |
| OEM Media Gallery | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
Used New |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
National/Tier 1 COX Automotive |
| Pages |
New/Used Year, Make, Model Page (YMM) New/Used Year, Make, Model Trim Page (YMMT) |
| Segments | None |
| Duration | Any |
| Ad Type |
Native (Non-IAB) |
| Geography |
National |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
7 business days |
| Option to Serve 3rd Party | No |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | Tier 1 |
| Collapse When Unsold? | No |
