Grows awareness/consideration among KBB’s quality in-market audience and drives cost-efficient KPIs
Available to CAMP 360 partners only. Upload lifestyle vehicle images or video content to the merchandised media gallery.
| Ad Size | 728x90, 300x250, 300x50, 120x240 |
| Ad Serving | Third Party |
| Advertising Opportunity | Certified, National, Tier 1 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars For Sale |
| Ad Type | Display |
| Platform | Cross-devices, Desktop, includes Tablet, Mobile, Tablet |
| Placements | Mobile, Run of Site |
| Marketing Objectives | Awareness, Consideration, Cost Efficiency |
| Program Goals | Awareness, Broad Reach, Consideration, Frequency, Sustaining, Upper-Funnel |
| Availability | 2023, 2022 |
| Local Reseller: Run of: Site, Make, Section, Owners, Used, Mobile | Local Reseller: Run of: Mobile | |
|---|---|---|
| Also Known As | ||
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team | Unassigned, reach out to Ad Product Team |
| Funnel |
Lower Funnel Upper Funnel |
Lower Funnel Upper Funnel |
| Supersection |
Used New |
Used Homepage New-touch Other |
| Platform |
Desktop Tablet Mobile |
Mobile |
| Advertiser |
Local/Reseller |
Local/Reseller |
| Pages |
All available pages Make targeted pages Owners make Owners model detail pages Used car segment pages |
Run of Mobile |
| Segments | None | None |
| Duration | 1 month | 1 month |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National DMA |
National DMA |
| Ad Serving |
Third Party, plus backup GIF |
Third Party, plus backup GIF |
| Ad Size |
The following sizes apply:
The following sizes apply:
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| Lead Time |
5 business days |
10 business days |
| Option to Serve 3rd Party | ||
| Ad Book Product Name |
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| Ad Priority |
Standard |
Standard |
| Bundling Requirements |
None |
None |
| Block List Applies? | No | No |
| Advertiser Priority Order | Tier 1 | Tier 1 |
| Collapse When Unsold? | No | No |
