Programmatic Preferred Deal

Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.

Audience Preferred Deals:

• An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
• On demand inventory/buying
• Non-guaranteed inventory with FIXED CPM
• Inventory is available to buyer after all direct and before it becomes auction eligible
• Google/GAM integration
• Campaign Management/Trafficking and creative implementation supported on buy side
• IAB desktop and mobile
• Use IAB ad sizes listed on site for both Autotrader and KBB

Audience PDs available:

Segments:

• Luxury Bodystyle (60/30 day)
  • Luxury Car
  • Luxury SUV
  • Luxury Used/Certified Pre-Owned (CPO)
  • Luxury All
• Standard Body Style (60/30 day)
  • Car
  • Truck
  • SUV
  • Hybrid/Electric
  • Van
  • Commercial Van
  • Wagon
• Owners (60/30 day)
  • Owners Car
  • Owners Truck
  • Owners SUV

Search Path (60/30 day):

• Used/Certified Pre-Owned (CPO) Car
• Used/Certified Pre-Owned (CPO) Truck
• Used/Certified Pre-Owned (CPO) SUV
• Used/Certified Pre-Owned (CPO) All

Loyalists:

• User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is also searching AT/KBB for that make.
  • All makes (60 day)

Defectors:

• User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is NOT searching AT/KBB for that make.
  • All makes (60 day)