Advertising Opportunities

Resources

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction:

An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
On demand inventory/buying
Non-guaranteed inventory with CPM floor
Inventory is available to buyer after all direct and Preferred Deals
Google/GAM integration AdX
Campaign Management/Trafficking and creative implementation supported on buy side
IAB desktop and mobile
- IAB ad sizes listed on site for both Autotrader and KBB
- Targeting is NOT available

Click to Enlarge

Ad Size	Standard Ad Sizes Supported: 300x250, 728x90, 320x50 - sizing will likely change, dependent on site changes
Ad Serving	Third Party
Advertising Opportunity	Auto-Related, Certified, Local Reseller, Motorcycle, National, Regional
Audience	In-Market Auto Shoppers, New Car Auto Shoppers, New Car Shoppers, Used Car Auto Shoppers, Used Car Shoppers
Ad Type	Display, Standard IAB, Standard Mobile MMA
Platform	Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives	Audience Targeting, Awareness, Lower-Funnel Activities
Program Goals	Audience Targeting, Awareness, Brand Awareness
Availability	2022, 2021