Promoted Content & Editorial

How It Works

IAB Templates: Featured Offers, Find Deals, Latest Offers, Headband, Schedule Test Drive, Shopping Tools Module, SKIM Template, Tout Ad, Trade-In Calculator, Vehicle Recommendation.

Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and CPO Learning Center.

HIGHLIGHTS

  • Enhanced product page experience
  • Retention exclusivity for all participating models
  • CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages

OVERVIEW

Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging

PRODUCT ELEMENTS

  • Target audiences based on shopping activity
  • Native ads across Facebook and other sites call attention to your model articles on Cox Auto sites
  • Ads appear from Cox Auto handles and maintain distinctive brand voice
  • Exclusive ownership of display banners on landing page

Included Solutions

Business Rules

Last updated: April 15, 2021
  Promoted Content & Editorial
Also Known As
Primary Ad Product Point of Contact
Funnel Lower Funnel
Supersection Homepage
Platform Desktop
Tablet
Mobile
Advertiser
Pages

Content Landing Pages

Homepage

Offsite

Segments None
Duration 1 month
Ad Type
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x250
  • 300x50
  • 728x90
  • 970x250
  • 120x240
Lead Time 10 business days
Option to Serve 3rd Party
Ad Book Product Name
  • KBB | Audience | AXO | Promoted Content – Traffic Driver | Facebook
  • KBB | Audience | AXO | Promoted Content – Traffic Driver | Native
  • KBB | Audience | Onsite – Promoted Content | Editorial | FCT (120×240)
  • KBB | Audience | Onsite – Promoted Content | Editorial | Headband (970×90)
  • KBB | Audience | Onsite – Promoted Content | Editorial | Leaderboard (728×90)
  • KBB | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes

Asset Inclusions

Last updated: April 15, 2021