IAB Templates: Featured Offers, Find Deals, Latest Offers, Headband, Schedule Test Drive, Shopping Tools Module, SKIM Template, Tout Ad, Trade-In Calculator, Vehicle Recommendation.
Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and CPO Learning Center.
HIGHLIGHTS
OVERVIEW
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
PRODUCT ELEMENTS
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| CPO Learning Center | Consumer Insights | Make targeted pages, Model vehicle detail pages (VDPs) | National/Tier 1, Certified | Integrated Content | No | 1x1 |
| Featured Offers | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified, Near-Endemic, Auto-Related, COX Automotive | Native (IAB) | Yes | 300x250, 728x90 |
| Find Deals | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
| Headband | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
| Latest Offers | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
| Schedule Test Drive | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | Standard, Non-exclusive: less than 100% of available impressions | 300x250, 728x90 | |
| Shopping Tools Module | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 728x90, 300x250 |
| SKIM Template | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | Yes | 728x90, 300x250 | |
| Tout Ad | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | Yes | 300x250, 728x90 | |
| Trade-In Calculator | Audience, Retention | Owners model detail pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | Yes | 300x250 |
| Vehicle Recommendation | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Near-Endemic, Auto-Related, COX Automotive | Native (IAB) | Yes | 300x250, 728x90 |
| Advertising Opportunity | Auto-Related, Certified, Cox Automotive, National, Near-Endemic, Regional |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Custom, Standard IAB |
| Platform | Cross-devices, Desktop, includes Tablet, Mobile, Tablet |
| Marketing Objectives | Audience Extension |
| Program Goals | Audience Targeting, Awareness, Blunt The Competition, Brand Awareness |
| Availability | 2022 |
| Promoted Content & Editorial | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | |
| Funnel |
Lower Funnel |
| Supersection |
Homepage |
| Platform |
Desktop Tablet Mobile |
| Advertiser | |
| Pages |
Content Landing Pages Homepage Offsite |
| Segments | None |
| Duration | 1 month |
| Ad Type | |
| Geography |
National |
| Ad Serving |
Third Party Site-served, agency tracking tags optional |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
Sponsorship |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
