IAB Templates: Featured Offers, Find Deals, Latest Offers, Headband, Schedule Test Drive, Shopping Tools Module, SKIM Template, Tout Ad, Trade-In Calculator, Vehicle Recommendation.
Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and CPO Learning Center.
HIGHLIGHTS
OVERVIEW
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
PRODUCT ELEMENTS
Included Solutions
| Advertising Opportunity | Auto-Related, Certified, Cox Automotive, National, Near-Endemic, Regional |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Custom, Standard IAB |
| Platform | Cross-devices, Desktop, includes Tablet, Mobile, Tablet |
| Marketing Objectives | Audience Extension |
| Program Goals | Audience Targeting, Awareness, Blunt The Competition, Brand Awareness |
| Availability | 2021 |
| Promoted Content & Editorial | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | |
| Funnel |
Lower Funnel |
| Supersection |
Homepage |
| Platform |
Desktop Tablet Mobile |
| Advertiser | |
| Pages |
Content Landing Pages Homepage Offsite |
| Segments | None |
| Duration | 1 month |
| Ad Type | |
| Geography |
National |
| Ad Serving |
Third Party Site-served, agency tracking tags optional |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Book Product Name Upgrade |
|
| Ad Priority |
Sponsorship |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
