IAB Templates: Featured Offers, Find Deals, Latest Offers, Headband, Schedule Test Drive, Shopping Tools Module, SKIM Template, Tout Ad, Trade-In Calculator, Vehicle Recommendation.
Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and CPO Learning Center.
HIGHLIGHTS
OVERVIEW
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
PRODUCT ELEMENTS
Included Solutions
Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
---|---|---|---|---|---|---|
CPO Learning Center | Consumer Insights | Make targeted pages, Model vehicle detail pages (VDPs) | National/Tier 1, Certified | Integrated Content | No | 1x1 |
Featured Offers | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified, Near-Endemic, Auto-Related, COX Automotive | Native (IAB) | Yes | 300x250, 728x90 |
Find Deals | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
Headband | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
Latest Offers | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified | IAB (300x250, 728x90) | Yes | 300x250, 728x90 |
Schedule Test Drive | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | Standard, Non-exclusive: less than 100% of available impressions | 300x250, 728x90 | |
Shopping Tools Module | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | Yes | 728x90, 300x250 |
SKIM Template | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | Yes | 728x90, 300x250 | |
Tout Ad | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | Yes | 300x250, 728x90 | |
Trade-In Calculator | Audience, Retention | Owners model detail pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | Yes | 300x250 |
Vehicle Recommendation | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Near-Endemic, Auto-Related, COX Automotive | Native (IAB) | Yes | 300x250, 728x90 |
Advertising Opportunity | Auto-Related, Certified, Cox Automotive, National, Near-Endemic, Regional |
Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
Ad Type | Custom, Standard IAB |
Platform | Cross-devices, Desktop, includes Tablet, Mobile, Tablet |
Marketing Objectives | Audience Extension |
Program Goals | Audience Targeting, Awareness, Blunt The Competition, Brand Awareness |
Availability | 2022 |
Promoted Content & Editorial | |
---|---|
Also Known As | |
Primary Ad Product Point of Contact | |
Funnel |
Lower Funnel |
Supersection |
Homepage |
Platform |
Desktop Tablet Mobile |
Advertiser | |
Pages |
Content Landing Pages Homepage Offsite |
Segments | None |
Duration | 1 month |
Ad Type | |
Geography |
National |
Ad Serving |
Third Party Site-served, agency tracking tags optional |
Ad Size |
The following sizes apply:
|
Lead Time |
10 business days |
Option to Serve 3rd Party | |
Ad Book Product Name |
|
Ad Priority |
Sponsorship |
Bundling Requirements |
None |
Block List Applies? | Yes |
Advertiser Priority Order | None |
Collapse When Unsold? | Yes |