Run of Cycle Section

Targets in-market motorcycle shoppers cost-effectively – with flexible options allowing for increased impressions during key weeks or months and/or sustaining support

How It Works

The IAB ads serve across the site, wherever impressions are available. Impressions are non-guaranteed, subject to price competition.

  • Grow awareness and consideration across KBB cycle paths
  • Connect with KBB’s quality in-market audience cost-efficiently
  • Choose your audience for greater relevance to your campaign message
    • Run of Cycle All (Motorcycle, Snowmobile, Personal Watercraft)
    • Run of Motorcycle
    • Run of Personal Watercraft
    • Run of Snowmobile
  • Flexible options allow for increased impressions during key weeks or months and/or sustaining support

Details

Ad Size 728x90, 300x250
Ad Serving Third Party
Advertising Opportunity Motorcycle
Audience Cars For Sale, Motorcycle Shoppers
Ad Type Display, Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Consideration, New Model Launch
Program Goals Broad Reach, Cost Efficiency, Frequency, Lower-Funnel, Upper-Funnel
Availability 2022, 2021

Business Rules

Last updated: July 14, 2021
  Motorcycle Run of
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Upper Funnel
Supersection Motorcycle
Platform Desktop
Advertiser

Motorcycle

Pages

Run of Motorcycle

Segments None
Duration 1 month
Ad Type
Geography National
DMA
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 300x250
Lead Time 5 business days
Option to Serve 3rd Party
Ad Book Product Name
  • KBB | Other | Cycle | Mrec (300×250)
  • KBB | Other | Cycle | Leaderboard (728×90)
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No

Asset Inclusions

Last updated: July 14, 2021