Targets in-market motorcycle shoppers cost-effectively – with flexible options allowing for increased impressions during key weeks or months and/or sustaining support
The IAB ads serve across the site, wherever impressions are available. Impressions are non-guaranteed, subject to price competition.
| Ad Size | 728x90, 300x250 |
| Ad Serving | Third Party |
| Advertising Opportunity | Motorcycle |
| Audience | Cars For Sale, Motorcycle Shoppers |
| Ad Type | Display, Standard IAB |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Consideration, New Model Launch |
| Program Goals | Broad Reach, Cost Efficiency, Frequency, Lower-Funnel, Upper-Funnel |
| Availability | 2023, 2022 |
| Motorcycle Run of | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
Motorcycle |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
Motorcycle |
| Pages |
Run of Motorcycle |
| Segments | None |
| Duration | 1 month |
| Ad Type |
IAB (300x250, 728x90) |
| Geography |
National DMA |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | Yes |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | No |
