Schedule a Test Drive

How It Works

Schedule a Test Drive is a native IAB template serves relevant vehicle based on Consumer Insights data.

Details

Advertising Opportunity Auto-Related, Certified, Cox Automotive, Local Reseller, National, Near-Endemic, Regional
Audience
Ad Type Custom
Platform Desktop, Mobile, Tablet
Marketing Objectives Conquest, Consideration, Conversion
Program Goals
Availability 2022, 2021

Business Rules

Last updated: July 12, 2021
  Schedule a Test Drive
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Upper Funnel
Supersection Shoppers
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Regional/Tier 2

Certified

Pages

All available pages

Segments None
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 10 business days
Option to Serve 3rd Party
Ad Book Product Name
  • KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | YMM+YMMT | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – BT | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | CPO | Listings CPO VDP | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | CPO | Listings Used VDP | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | CPO | SRP Listings | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – BT | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250)
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No

Ad Specs

Last updated: July 12, 2021

Asset Inclusions

Last updated: July 12, 2021