Shopping Tools Module

Convert your model’s consideration into shopping and grow interest in your model from competitors

How It Works

This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.

  • Retention ads feature hyperlinks to shopping activities.
  • Conquest ads feature competitive advantage (Direct Compare template) or 3 reasons to consider (General Compare template) designed to add the model to consumers’ consideration set.

Ad Serving:

  • Templated unit is KBB produced and requires agency images, copy, URLs, and tags
  • Hyperlinks click-through to OEM site
  • Features advertiser’s model


Ad Size 728x90, 300x250
Ad Serving Third Party
Advertising Opportunity National, Regional
Audience New Car Shoppers, Owners
Ad Type Custom
Platform Desktop, Mobile, Tablet
Marketing Objectives Conquest, Consideration, Conversion, Retention
Program Goals Blunt The Competition, Compare, Integrated, Lower-Funnel, Native
Availability 2023, 2022

Adaptive Responsive Solution

Business Rules

Last updated: November 11, 2022
  Shopping Tools Module
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|
Funnel Upper Funnel
Lower Funnel
Supersection Used
Platform Desktop

National/Tier 1

Regional/Tier 2



All available pages

Segments None
Duration Any
Ad Type IAB (300x250, 728x90)
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 300x250
Lead Time 5 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? No

Asset Inclusions

Last updated: November 11, 2022