Shopping Tools Module

Convert your model’s consideration into shopping and grow interest in your model from competitors

How It Works

Now available for all devices. Hyperlinks click-through to OEM site. Templated unit is KBB.com produced and requires agency images, copy, URLs, and tags.

Shopping Tools Module

Available advertiser types: National/Tier 1, Regional/Tier 2, and Certified

Research Tools STM Medium Rectangle/Leaderboard is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.

This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.

The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.

Details

Ad Size 728x90, 300x250
Ad Serving Site-served, agency tracking tags optional, Third Party
Advertising Opportunity Certified, Cox Automotive, National, Regional, Tier 1
Audience Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), New Car Shoppers, Owners
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Broad Reach, Conquest, Consideration, Conversion, Retention
Program Goals Blunt The Competition, Compare, Integrated, Lower-Funnel, Native
Availability 2022, 2021

Business Rules

Last updated: July 29, 2021
  Shopping Tools Module
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Upper Funnel
Lower Funnel
Supersection Used
New
Owners
Shoppers
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser

National/Tier 1

Regional/Tier 2

Certified

Pages

All available pages

Segments None
Duration Any
Ad Type IAB (300x250, 728x90)
Geography National
DMA
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 300x250
Lead Time 10 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
  • KBB | CAMP | Display – Excl T1 | CPO | Listings CPO VDP | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | CPO | Listings Used VDP | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | CPO | SRP Listings | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T2 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – BT | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250)
  • KBB | CAMP | Display – Std | RO Excluding NC | IAB (300×250)
  • KBB | CAMP | Display – Std | RO NC Content | IAB (300×250)
  • KBB | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (300×250)
  • KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (728×90)
  • KBB | CAMP | Display – Excl T2 | YMM+YMMT | New | Model | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – BT | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | RO Excluding NC | IAB (728×90)
  • KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90)
  • KBB | CAMP | Display – Std | RO NC Content | IAB (728×90)
  • KBB | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (728×90)
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? No

Ad Specs

Last updated: July 29, 2021

Asset Inclusions

Last updated: July 29, 2021