Simplified Native – Shopping Links is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel. The user’s natural inclination are emphasized for enabling research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.
The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
| Advertising Opportunity | Cox Automotive, National, Regional |
| Audience | Auto Shoppers (All Intents) |
| Ad Type | Custom |
| Platform | Cross-devices, Mobile, Tablet |
| Marketing Objectives | |
| Program Goals | |
| Availability | 2023 |
| Simplified Native - Shopping Links | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
|
| Supersection |
|
| Platform |
Desktop Tablet Mobile |
| Advertiser |
National/Tier 1 |
| Pages |
User Predictive Insights pages New/Used Year Make Model Page (YMM) New/Used Year Make Model Trim Page (YMM) |
| Segments | |
| Duration | Any |
| Ad Type |
|
| Geography |
National |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | No |
| Ad Book Product Name |
|
| Ad Priority |
|
| Bundling Requirements |
|
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
