Simplified Native - Shopping Links

How It Works

Simplified Native – Shopping Links is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel. The user’s natural inclination are emphasized for enabling research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.

The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.

Details

Ad Size 1232x400
Ad Serving Site served
Advertising Opportunity Cox Automotive, National, Regional
Audience Auto Shoppers (All Intents)
Ad Type Custom
Platform Cross-devices, includes Tablet, Mobile, Tablet
Marketing Objectives
Program Goals
Availability 2023, 2022

Business Rules

Last updated: August 31, 2022
  Shopping Links
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel
Supersection
Platform Desktop
Tablet
Mobile
Advertiser
Pages
Segments
Duration
Ad Type
Geography National
Ad Serving
Ad Size
Lead Time
Option to Serve 3rd Party No
Ad Book Product Name
  • KBB | CAMP | Display – T1 Retention 2023 | New | Model | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | Native (Simplified Template)
  • KBB | CAMP | Display – Std 2023 | Audience | Custom | Native (Simplified Template)
  • KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Model | Native (Simplified Template)
  • KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | Native (Simplified Template)
  • KBB | CAMP | Display – T2 Retention 2023 | New | Model | Native (Simplified Template)
  • KBB | NEND | Display – Std | Audience – BT | Native (Simplified Template)
  • KBB | NEND | Display – Std | Market Level | Native (Simplified Template)
Ad Priority
Bundling Requirements
Block List Applies? Yes
Advertiser Priority Order CPO
Collapse When Unsold? Yes

Asset Inclusions

Last updated: August 31, 2022