Business Rules
Last updated: March 2, 2022
| |
SKIM Template |
| Also Known As |
|
| Primary Ad Product Point of Contact |
Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Upper Funnel
Lower Funnel
|
| Supersection |
New
Used
Owners
|
| Platform |
Desktop
Tablet
Mobile
|
| Advertiser |
National/Tier 1 Regional/Tier 2 Certified |
| Pages |
All available pages |
| Segments |
None |
| Duration |
1 month |
| Ad Type |
|
| Geography |
National
|
| Ad Serving |
Third Party
Site-served, agency tracking tags optional
|
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days
|
| Option to Serve 3rd Party |
Yes
|
| Ad Book Product Name |
- KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T1 | YMM+YMMT | New | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T2 | YMM+YMMT | New | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – BT | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T1 | CPO | Listings CPO VDP | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | CPO | Listings Used VDP | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | CPO | SRP Listings | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T2 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – BT | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250)
|
| Ad Priority |
|
| Bundling Requirements |
None
|
| Block List Applies? |
No |
| Advertiser Priority Order |
None |
| Collapse When Unsold? |
No |
Ad Specs
Last updated: March 2, 2022
Asset Inclusions
Last updated: March 2, 2022
