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SKIM Template

How It Works

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The SKIM Template is a Native IAB template serves relevant vehicle based on Consumer Insights data.

Ad Specs

SKIM Template

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Details

Advertising Opportunity	Auto-Related, Certified, Cox Automotive, Local Reseller, National, Near-Endemic, Regional
Audience	Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
Ad Type	Custom, Display
Platform	Desktop, Tablet
Marketing Objectives	Awareness, Broad Reach
Program Goals	Audience Targeting, Awareness, Brand Awareness, Consideration
Availability	2022, 2021

Business Rules

Last updated: July 12, 2021

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	SKIM Template
Also Known As
Primary Ad Product Point of Contact	Unassigned, reach out to Ad Product Team\|kbb.AdProduct@coxautoinc.com
Funnel	Upper Funnel Lower Funnel
Supersection	New Used Owners
Platform	Desktop Tablet Mobile
Advertiser	National/Tier 1 Regional/Tier 2 Certified
Pages	All available pages
Segments	None
Duration	1 month
Ad Type	Retention exclusive: 100% impressions
Geography	National
Ad Serving	Third Party Site-served, agency tracking tags optional
Ad Size	The following sizes apply: 728x90 300x250
Lead Time	10 business days
Option to Serve 3rd Party
Ad Book Product Name	KBB \| CAMP \| Display – Excl T1 \| Path \| New \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T1 \| Path \| Used+CPO \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T1 \| Shopping \| New Make SLP \| Make \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T1 \| YMM+YMMT \| New \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T1 \| YMM+YMMT \| Used+CPO \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T2 \| Path \| New \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T2 \| Shopping \| New Make SLP \| Make \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T2 \| YMM+YMMT \| New \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – BT \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – CI \| Active Consideration \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – CI \| Bodystyle \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – CI \| Competitive Consideration \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – CI \| Custom CI \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – CI \| NEND \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T1 \| CPO \| Listings CPO VDP \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| CPO \| Listings Used VDP \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| CPO \| SRP Listings \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| Path \| New \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| Path \| Used+CPO \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| Shopping \| New Make SLP \| Make \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| YMM+YMMT \| Used+CPO \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| YMM+YMMT+VDP \| New \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T2 \| Path \| New \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T2 \| Shopping \| New Make SLP \| Make \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T2 \| YMM+YMMT+VDP \| New \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – BT \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – CI \| Active Consideration \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – CI \| Bodystyle \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – CI \| Competitive Consideration \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – CI \| Custom CI \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – CI \| NEND \| IAB or Native (300×250)
Ad Priority
Bundling Requirements	None
Block List Applies?	No
Advertiser Priority Order	None
Collapse When Unsold?	No