Business Rules
Last updated: March 2, 2022
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SKIM Template |
Also Known As |
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Primary Ad Product Point of Contact |
Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
Funnel |
Upper Funnel Lower Funnel |
Supersection |
New Used Owners |
Platform |
Desktop Tablet Mobile |
Advertiser |
National/Tier 1 Regional/Tier 2 Certified |
Pages |
All available pages |
Segments |
None |
Duration |
1 month |
Ad Type |
|
Geography |
National |
Ad Serving |
Third Party Site-served, agency tracking tags optional |
Ad Size |
The following sizes apply:
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Lead Time |
10 business days |
Option to Serve 3rd Party |
Yes
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Ad Book Product Name |
- KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T1 | YMM+YMMT | New | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T2 | YMM+YMMT | New | Model | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – BT | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (728×90)
- KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (728×90)
- KBB | CAMP | Display – Excl T1 | CPO | Listings CPO VDP | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | CPO | Listings Used VDP | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | CPO | SRP Listings | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | Path | New | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | Path | Used+CPO | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | Shopping | New Make SLP | Make | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | YMM+YMMT | Used+CPO | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T1 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T2 | Path | New | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T2 | Shopping | New Make SLP | Make | IAB or Native (300×250)
- KBB | CAMP | Display – Excl T2 | YMM+YMMT+VDP | New | Model | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – BT | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – CI | Active Consideration | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – CI | Custom CI | IAB or Native (300×250)
- KBB | CAMP | Display – Std | Audience – CI | NEND | IAB or Native (300×250)
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Ad Priority |
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Bundling Requirements |
None |
Block List Applies? |
No |
Advertiser Priority Order |
None |
Collapse When Unsold? |
No |
Ad Specs
Last updated: March 2, 2022
Asset Inclusions
Last updated: March 2, 2022