SuperHero - Editor Review Quote

How It Works

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message and reaffirm shopper confidence in your brand/model by leveraging the content from KBB.com Editors.

Details

Ad Size Custom
Ad Serving Site-served
Advertising Opportunity National
Audience Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Audience Targeting, Awareness, Broad Reach, Consideration, Conversion, High-Impact
Program Goals
Availability 2023, 2022

Adaptive Responsive Solution

Business Rules

Last updated: August 25, 2022
  SuperHero - Editor Review Quote
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Upper Funnel
Supersection New
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Pages

Homepage

Car Values Landing Page

Car Prices Landing Page

Car Research Landing Page

Segments None
Duration 1 week (Wed-Tue)
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site served
Ad Size

The following sizes apply:

  • Custom
Lead Time 10 business days
Option to Serve 3rd Party No
Ad Book Product Name
  • KBB | CAMP | Display – Exclusive | HP Sponsorship | Native (SuperHero)
  • KBB | CAMP | Display – Exclusive | SLP Sponsorship | Native (SuperHero)
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? Yes

Ad Specs

Last updated: August 25, 2022

Asset Inclusions

Last updated: August 25, 2022