The Superliner-Standard is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. These ad placements are aligned with listings and garner the strong consumer engagement. Generate awareness for your vehicle or brand with the Superliner
| Advertising Opportunity | National |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Custom |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Audience Targeting, Awareness, Broad Reach, Consideration |
| Program Goals | |
| Availability | 2023 |
| Superliner - Shopping Tools Module | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel | |
| Supersection |
New Owners Used |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
COX Automotive National/Tier 1 |
| Pages |
Classified Search Results Page (SRP) |
| Segments | None |
| Duration | Any |
| Ad Type |
Native (Non-IAB) |
| Geography |
National DMA |
| Ad Serving |
Site served |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | No |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements | |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | No |
