Trade-In Calculator

The Trade-In Calculator raises awareness of vehicle benefits and ensures maximum relevancy with personalized calculation that drives action.

How It Works

Upon completion of Trade-In Value process, a dynamic rectangle ad pulls the KBB Trade-In Value for the visitor’s vehicle. This dynamically updates based on user’s mileage and model inputs. The Trade-In Calculator generates the price that shoppers could potentially pay for the advertised vehicle after they trade-in their vehicle to a dealership.

Details

Ad Size 300x250
Ad Serving Site-served, Third Party
Advertising Opportunity Certified, National, Regional, Tier 1
Audience Auto Shoppers (All Intents), Owners, Owners (LF), Segment Shoppers, Undecided Shoppers
Ad Type Custom
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Placements Car Values Home, Used Car Home
Marketing Objectives Awareness, Consideration, New Model Affordability, New Model Awareness, New Model Consideration
Program Goals Data-Infused, Lower-Funnel
Availability 2022, 2021

Business Rules

Last updated: July 16, 2021
  Trade-In Calculator
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Supersection Owners
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser

National/Tier 1

Regional/Tier 2

Certified

Pages

Owners model detail pages

Segments None
Duration Any
Ad Type IAB (300x250)
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 300x250
Lead Time 10 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
  • ATC | CAMP | Display – Excl T1 | All + New VDP | APP – Iphone | IAB (300×250)
  • ATC | CAMP | Display – Excl T1 | All + New VDP | Mrec | IAB or Native (300×250)
  • ATC | CAMP | Display – Excl T1 | Certified + Used VDP | Mrec | IAB or Native (300×250)
  • ATC | CAMP | Display – Excl T1 | Make Page | Mrec | IAB or Native (300×250)
  • ATC | CAMP | Display – Excl T1 | YMM + YMMT | Mrec | IAB or Native (300×250)
  • ATC | CAMP | Display – Excl T2 | All + New VDP | APP – Iphone | IAB (300×250)
  • ATC | CAMP | Display – Excl T2 | All + New VDP | Mrec | IAB or Native (300×250)
  • ATC | CAMP | Display – Excl T2 | Make Page | Mrec | IAB or Native (300×250)
  • ATC | CAMP | Display – Excl T2 | YMM + YMMT | Mrec | IAB or Native (300×250)
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? No

Ad Specs

Last updated: July 16, 2021

Asset Inclusions

Last updated: July 16, 2021