How It Works

The new Upsell Package 300×600 ad will be made available on the Owners year make model trim (YMMT) pages, when consumers are getting their trade-in value.

Target the 300×600 to Owners or Used Car audiences on the Owners YMMT, Shopping year make model (YMM)/ year make model trim (YMMT), and Editorial pages.

Utilize the Vehicle Recommendation, Trade-In Calculator, or Native Traffic Driver 300×600 native templates targeted to Owners or Used Car audiences.

Native 300×600 templates are site served (option to provide third party creative).

YMM = year make model | YMMT = year make model trim

Business Rules

Last updated: August 24, 2021

Exclusive – New Car, Used Car (if CAMP 360)
Audience – Owners, New Car, Used Car, Editorial

  Upsell Package
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Supersection New
Used
Owners
Platform Desktop
Tablet
Advertiser

National/Tier 1

Pages

New car section pages

Used Car Path Pages: category, style, options, condition

Used Car Model (YMMT)

Owners model detail pages

Editorial

Segments None
Duration Any
Ad Type Native (IAB)
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 300x600
Lead Time 10 business days
Option to Serve 3rd Party Yes
Ad Book Product Name
  • KBB | CAMP | Display – T1 Retention 2022 | Owners | Model | IAB or Native (300×250) UpSell Mob
  • KBB | CAMP | Display – T1 Retention 2022 | Owners | Model | IAB or Native (300×600) UpSell DT
  • KBB | CAMP | Display – T2 Retention 2022 | Owners | Model | IAB or Native (300×250) UpSell Mob
  • KBB | CAMP | Display – T2 Retention 2022 | Owners | Model | IAB or Native (300×600) UpSell DT
  • KBB | CAMP | Display – Std | Audience – BT | SRP Listings | IAB or Native (300×600) DT
  • KBB | CAMP | Display – Std | Audience – CI | SRP Listings | Active Consideration | IAB or Native (300×600) DT
  • KBB | CAMP | Display – Std | Audience – CI | Bodystyle | IAB or Native (300×600) DT
  • KBB | CAMP | Display – Std | Audience – CI | Competitive Consideration | IAB or Native (300×600) DT
Ad Priority
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No

Ad Specs

Last updated: August 24, 2021

Asset Inclusions

Last updated: August 24, 2021