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Vehicle Recommendation

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The Vehicle Recommendation is native IAB template serves relevant vehicle based on Consumer Insights data.

Ad Specs

Vehicle Recommendation Template

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Details

Ad Size	728x90, 300x250
Ad Serving	Site Served, Third Party
Advertising Opportunity	Certified, Cox Automotive, National, Regional
Audience	Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
Ad Type	Custom, Rich Media
Platform	Desktop, Mobile, Tablet
Marketing Objectives	Awareness, Broad Reach
Program Goals	Audience Targeting, Awareness
Availability	2022, 2021

Adaptive Responsive Solution

Business Rules

Last updated: July 9, 2021

Business Rules Master Table Export As CSV Print This Page

	Vehicle Recommendation
Also Known As
Primary Ad Product Point of Contact	Unassigned, reach out to Ad Product Team\|kbb.AdProduct@coxautoinc.com
Funnel	Lower Funnel Upper Funnel
Supersection
Platform	Desktop Tablet Mobile
Advertiser	National/Tier 1 Regional/Tier 2 Local/Reseller/Tier 3 Certified Near-Endemic Auto-Related COX Automotive
Pages	All available pages
Segments	None
Duration	Any
Ad Type	Native (IAB)
Geography	National DMA
Ad Serving	Third Party Site-served, agency tracking tags optional
Ad Size	The following sizes apply: 300x250 728x90
Lead Time	10 business days
Option to Serve 3rd Party	Yes
Ad Book Product Name	KBB \| CAMP \| Display – Excl T1 \| Path \| New \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T1 \| Path \| Used+CPO \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T1 \| Shopping \| New Make SLP \| Make \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T1 \| YMM+YMMT \| New \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T1 \| YMM+YMMT \| Used+CPO \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T2 \| Path \| New \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T2 \| Shopping \| New Make SLP \| Make \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T2 \| YMM+YMMT \| New \| Model \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – BT \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – CI \| Active Consideration \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – CI \| Bodystyle \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – CI \| Competitive Consideration \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – CI \| Custom CI \| IAB or Native (728×90) KBB \| CAMP \| Display – Std \| Audience – CI \| NEND \| IAB or Native (728×90) KBB \| CAMP \| Display – Excl T1 \| CPO \| Listings CPO VDP \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| CPO \| Listings Used VDP \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| CPO \| SRP Listings \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| Path \| New \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| Path \| Used+CPO \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| Shopping \| New Make SLP \| Make \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| YMM+YMMT \| Used+CPO \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T1 \| YMM+YMMT+VDP \| New \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T2 \| Path \| New \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T2 \| Shopping \| New Make SLP \| Make \| IAB or Native (300×250) KBB \| CAMP \| Display – Excl T2 \| YMM+YMMT+VDP \| New \| Model \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – BT \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – CI \| Active Consideration \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – CI \| Bodystyle \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – CI \| Competitive Consideration \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – CI \| Custom CI \| IAB or Native (300×250) KBB \| CAMP \| Display – Std \| Audience – CI \| NEND \| IAB or Native (300×250)
Ad Priority	Standard
Bundling Requirements	None
Block List Applies?	No
Advertiser Priority Order	None
Collapse When Unsold?	No