Kelley Blue Book is a consultative partner. Please reach out to your sales representative, if already a KBB advertising customer.
Auto Advertising For auto advertising inquiries:
Secondary Agency Of Record (SAOR)/Near-Endemic (NEND) eCommerce, including Auto-Related & Motorcycle Advertising
Auto-Related & Motorcycle Advertising Auto-Related focus areas - Insurance, Aftermarket, Oil & Gas, Auto care products
Kelley Blue Book Headquarters - Irvine, CA
Senior Director, Advertising & Strategic Development
(313) 402-8051 • Susan.Blue@kbb.com
Kelley Blue Book offers a wealth of attitudinal and behavioral research and insights that can be leveraged to better understand auto shoppers’ mindsets.
We’re a consultative partner poised and ready to help you meet your unique goals.
Our Strategic Insights team has a pulse on and in-depth awareness to:
Perceptions of in-market new car shoppers
What our auto shoppers are saying about various vehicles on KBB.com
Vehicle shopping intentions
Launching custom survey polling
Industry intelligence by brand
KBB.com behavioral research insights, such as
Cross-shopping and reverse cross-shopping behaviors
Make, Model, or Segment traffic trends
Trend identification within a target brand’s owner base