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Autotrader & Kelley Blue Book
The Right Deal Will Spur Shoppers Into Action During the Pandemic

Our recently conducted COVID-19 Digital Shopping Study shares the impacts of COVID-19 on new vehicle shoppers’ habits. Over 1/3 of shoppers are delaying their vehicle purchases; however, almost half will transact faster if they find the right pricing or special incentive that they cannot refuse. Check out our research that can help you shift your creative strategies now.

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How the Coronavirus Is Shifting Consumers’ Vehicle Shopping Activities
Recent shopper trends are showing that Trucks and SUVs are dominating on Autotrader and Kelley Blue Book. View the latest client insights to see the biggest luxury and non-luxury movers in April.

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The Economic Impact on Automotive Sales

Cox Automotive’s Chief Economist, Jonathan Smoke, provides continuing coverage of the COVID-19’s impact on U.S auto sales. View the latest video update from his home studio in Atlanta, GA.

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Best New Cars for 2020 and the 2020 Brand Image Awards

How are new-car buyers to know which vehicles are most worthy of their consideration in today’s environment? To help them expand their consideration set, Kelley Blue Book recently recognized automakers with the 2020 Brand Image Awards and Autotrader named the Best New Cars for 2020. Check out if your brand or model won and contact your Cox Automotive Partner to leverage these awards in your advertising now.

Best New Cars for 2020 ▸

2020 Brand Image Awards ▸

As we all navigate this unprecedented time, the Cox Automotive family of brands is committed to partnering with you to keep the automotive marketplace up and running. In the interest of staying connected, we are providing real-time updates on business operations for each of our brands that can be accessed here. You and all those impacted by COVID-19 are in our hearts and minds.

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