OEM Business Rules Master

Ad Solution Also Known As Primary Point of Contact Funnel Supersection Platform Advertiser Pages Segments Duration Ad Type Geography Ad Serving Ad Size Ad Size Upgrade Options Lead Time AB+ Pre-defined Ad Book Products Ad Book Product Name Upgrade Advertiser Priority Bundling Requirement CPO Collapse When Unsold
Advanced TV Ravi Munukutla Offsite Offsite National/Tier 1, Regional/Tier 2, Near-Endemic Offsite Audience Intenders Offsite (multiple options) Any TBD National, IP-targeting Third Party, Site-served, agency tracking tags optional 16:9 aspect ratio, 15-30 secs, MP4 preferred 10 business days CAMG | Audience | AXO | Facebook,
CAMG | Audience | AXO | Gamut | OTT,
CAMG | Audience | AXO | Lightbox Display,
CAMG | Audience | AXO | Lightbox Video,
CAMG | Audience | AXO | LiveIntent,
CAMG | Audience | AXO | Native Display,
CAMG | Audience | AXO | Native Video,
CAMG | Audience | AXO | Panorama,
CAMG | Audience | AXO | Pre-Roll Video,
CAMG | Audience | AXO | Promoted Content,
CAMG | Audience | AXO | YouTube Bumper Ad,
CAMG | Audience | AXO | YouTube Discovery Ad,
CAMG | Audience | AXO | YouTube In-Stream Video,
CAMG | Audience | AXO | Cuecard,
CAMG | Audience | AXO | Display
TBD None None Yes
Audience Extension Display Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Offsite Offsite Cross-devices National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Auto-Related Offsite Audience Intenders Offsite (multiple options) Any National Third Party 728x90, 728x1024, 160x600, 300x600, 320x480, 320x420, 480x320, 320x50, 16:9 aspect ratio, 15-30 secs, MP4 preferred 10 business days CAMG | Packages | Pre-Defined | AXO CAMG | CAMP | AXO | Clicks-CPC,
CAMG | CAMP | AXO | Completion Rate,
CAMG | CAMP | AXO | Conversions-CPA,
CAMG | CAMP | AXO | Impression Delivery-CPM,
CAMG | CAMP | AXO | Video Views-CPV,
CAMG | Non-CAMP | AXO | Clicks-CPC,
CAMG | Non-CAMP | AXO | Completion Rate,
CAMG | Non-CAMP | AXO | Conversions-CPA,
CAMG | Non-CAMP | AXO | Impression Delivery-CPM,
CAMG | Non-CAMP | AXO | Video Views-CPV,
CAMG | CAMP | Promoted Content | Clicks-CPC,
CAMG | CAMP | Promoted Content | Video Views-CPV,
CAMG | CAMP | Promoted Content | Website Traffic-CPIV
Standard None None N/A
Audience Extension Video Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Offsite Offsite Cross-devices National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Auto-Related Offsite Audience Intenders Offsite (multiple options) Any National Third Party 728x90, 728x1024, 160x600, 300x600, 320x480, 320x420, 480x320, 320x50, 16:9 aspect ratio, 15-30 secs, MP4 preferred 10 business days CAMG | Packages | Pre-Defined | AXO CAMG | CAMP | AXO | Clicks-CPC,
CAMG | CAMP | AXO | Completion Rate,
CAMG | CAMP | AXO | Conversions-CPA,
CAMG | CAMP | AXO | Impression Delivery-CPM,
CAMG | CAMP | AXO | Video Views-CPV,
CAMG | Non-CAMP | AXO | Clicks-CPC,
CAMG | Non-CAMP | AXO | Completion Rate,
CAMG | Non-CAMP | AXO | Conversions-CPA,
CAMG | Non-CAMP | AXO | Impression Delivery-CPM,
CAMG | Non-CAMP | AXO | Video Views-CPV,
CAMG | CAMP | Promoted Content | Clicks-CPC,
CAMG | CAMP | Promoted Content | Video Views-CPV,
CAMG | CAMP | Promoted Content | Website Traffic-CPIV
Standard None None N/A
Audience Targeting Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce Desktop, Tablet, Mobile Motorcycle, Auto-Related All available pages Custom segments available 1 month National, DMA Third Party 300x250, 728x90, 120x240, 300x50, 320x50 5 business days KBB | Audience | Onsite | Standard | BT | Desktop | FCT (120×240),
KBB | Audience | Onsite | Standard | BT | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite | Standard | BT | Desktop | Mrec (300×250),
KBB | Audience | Onsite | Standard | BT | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite | Standard | BT | Mobile | Native Text Link (320×50),
KBB | Audience | Onsite | Standard | BT | Mobile | Native Text Link (320×50),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | FCT (120×240),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | FCT (120×240),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | FCT (120×240),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite | Standard | RO | Desktop | Leaderboard (728×90),
KBB | Audience | Onsite | Standard | RO | Desktop | Mrec (300×250),
KBB | Audience | Onsite | Standard | RO | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite | Standard | RO | Mobile | Native Text Link (320×50),
KBB | Audience | Onsite | Standard | RO | Mobile | Native Text Link (320×50)
Standard None Tier 1 Yes
CPO Listings Module Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Used Desktop, Tablet, Mobile National/Tier 1, Certified Used Car Path Pages, New/Used Year, Make, Model Trim Page (YMMT) None Any Native (Non-IAB) National, DMA Site served Custom 5 business days KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | Native (CPO Listings Module),
KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (CPO Listings Module),
KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (CPO Listings Module),
KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | Native (CPO Listings Module),
KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | Native (CPO Listings Module),
KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | Native (CPO Listings Module),
KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | Native (CPO Listings Module),
KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | Native (CPO Listings Module),
KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | Native (CPO Listings Module),
KBB | CAMP | Display – Std 2023 | Audience | Custom | Native (CPO Listings Module),
KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Make+Model | Native (CPO Listings Module),
KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Make+Model | Native (CPO Listings Module)
Standard None Tier 1 No
Data Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce Desktop, Tablet, Mobile, Cross-devices National/Tier 1 All available pages Auto Intender, Body Style, Body Style by Intent, Make, Make by Intent, Model, Model by Intent, Motorcycle Annual National N/A 300x250, 728x90 1 month CAMG | Audience | Direct Share | Adobe Audience Manager,
CAMG | Audience | Direct Share | LiveRamp
Standard None Tier 1 Yes
Direct Share Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel Used, New, Homepage, New-touch, Classifieds, Motorcycle, Other, Ecommerce Desktop, Tablet, Mobile, Cross-devices National/Tier 1 All available pages Auto Intender, Body Style, Body Style by Intent, Make, Make by Intent, Model, Model by Intent, Motorcycle Annual National N/A 300x250, 728x90 1 month CAMG | Audience | Direct Share | Adobe Audience Manager,
CAMG | Audience | Direct Share | LiveRamp
Standard None Tier 1 Yes
Dynamic Creative - Shopping Tools Module Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel, Lower Funnel Used, New, Owners, Shoppers Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250, 728x90) National, DMA Third Party 728x90, 300x250 5 business days Standard None None No
Dynamic Creative – Brand Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Desktop, Tablet, Mobile - 300x250, 320x50 only National/Tier 1, COX Automotive Targeted new car pages with applicable IAB size(s), User Predictive Insights pages None Any Native (IAB) National, DMA Site served 728x90, 300x250, 320x50 15 business days KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – T1 Retention 2023 | All+New | Make or Model | SRP | IAB or Native (728×90+320×50) Locked,
KBB | CAMP | Display – T1 Retention 2023 | New | Make | IAB or Native (300×250),
KBB | CAMP | Display – T1 Retention 2023 | New | Make | IAB or Native (728×90),
KBB | CAMP | Display – T1 Retention 2023 | New | Model | IAB or Native (300×50,300×100,320×50) Locked,
KBB | CAMP | Display – T1 Retention 2023 | New | Model | IAB or Native (728×90),
KBB | CAMP | Display – T1 Retention 2023 | New | Model | Mrec1 | IAB or Native (300×250),
KBB | CAMP | Display – T1 Retention 2023 | New | Model | Mrec2 | IAB or Native (300×250),
KBB | CAMP | Display – T2 Retention 2023 | New | Make | IAB or Native (300×250),
KBB | CAMP | Display – T2 Retention 2023 | New | Make | IAB or Native (728×90),
KBB | CAMP | Display – T2 Retention 2023 | New | Model | IAB or Native (300×50,300×100,320×50) Locked,
KBB | CAMP | Display – T2 Retention 2023 | New | Model | IAB or Native (728×90),
KBB | CAMP | Display – T2 Retention 2023 | New | Model | Mrec1 | IAB or Native (300×250),
KBB | CAMP | Display – T2 Retention 2023 | New | Model | Mrec2 | IAB or Native (300×250)
Standard None None Yes
Enhanced From the Manufacturer Module Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Desktop, Tablet, Mobile National/Tier 1, Certified Year Make Model (YMM) None Any Native (Non-IAB) National 1x1 10 business days KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Model | Native (Enhanced FTM),
KBB | CAMP | Display – T1 Retention 2023 | New | Model | Native (Enhanced FTM)
Standard None None No
Featured Offers Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel New, Owners, Used, Homepage Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified, Near-Endemic, Auto-Related, COX Automotive All available pages None Any Native (IAB) National Third Party 300x250, 728x90 10 business days Sponsorship 4: Retention None None N/A
Headband Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel New, Used, Owners Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250) National Third Party, Site-served, agency tracking tags optional 300x250 10 business days Standard None None No
Latest Offers Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel Shoppers Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified All available pages None Any IAB (300x250, 728x90) National, DMA Third Party 300x250, 728x90 10 business days KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | IAB or Native (300×250),
KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | IAB or Native (728×90),
KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | IAB or Native (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | IAB or Native (728×90),
KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | IAB or Native (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | IAB or Native (728×90),
KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | IAB or Native (728×90),
KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | IAB or Native (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | IAB or Native (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | IAB or Native (728×90),
KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | IAB or Native (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | IAB or Native (728×90),
KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | IAB or Native (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | IAB or Native (728×90),
KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (728×90),
KBB | CAMP | Display – Std 2023 | Audience | Custom | IAB or Native (300×250),
KBB | CAMP | Display – Std 2023 | Audience | Custom | SRP | IAB or Native DLR (300×250),
KBB | CAMP | Display – Std 2023 | Audience | Custom | IAB or Native (728×90),
KBB | CAMP | Display – T1 Retention 2023 | All+New | Make or Model | SRP | IAB or Native (728×90+320×50) Locked,
KBB | CAMP | Display – T1 Retention 2023 | All+New | Make or Model | SRP | IAB or Native (728×90+320×50) Locked,
KBB | CAMP | Display – T1 Retention 2023 | CPO | Make or Model | SRP | IAB or Native (728×90+320×50) Locked,
KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Make or Model | SRP | IAB or Native (728×90+320×50) Locked,
KBB | CAMP | Display – T2 Retention 2023 | CPO | Make or Model | SRP | IAB or Native (728×90+320×50) Locked,
KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Make or Model | SRP | IAB or Native (728×90+320×50) Locked,
KBB | CAMP | Display – T2 Retention 2023 | CPO | Model | VDP | IAB or Native (300×250),
KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | VDP | IAB or Native (300×250),
KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | IAB or Native (300×250),
KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | IAB or Native (728×90),
KBB | CAMP | Display – T2 Retention 2023 | New | Make | IAB or Native (300×250),
KBB | CAMP | Display – T2 Retention 2023 | New | Make | IAB or Native (728×90),
KBB | CAMP | Display – T2 Retention 2023 | New | Model | IAB or Native (728×90),
KBB | CAMP | Display – T2 Retention 2023 | New | Model | Mrec1 | IAB or Native (300×250),
KBB | CAMP | Display – T2 Retention 2023 | New | Model | Mrec2 | IAB or Native (300×250),
KBB | CAMP | Display – T2 Retention 2023 | New | Model | VDP | IAB or Native (300×250),
KBB | CAMP | Display – T2 Retention 2023 | Owners | Model | IAB or Native (300×250),
KBB | CAMP | Display – T2 Retention 2023 | Owners | Model | IAB or Native (728×90),
KBB | CAMP | Display – T2 Retention 2023 | Used | Make or Model | SRP | IAB or Native (728×90+320×50) Locked,
KBB | CAMP | Display – T2 Retention 2023 | Used | Model | VDP | IAB or Native (300×250),
KBB | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (300×250),
KBB | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (300×250) Mob Companion,
KBB | CAMP | Onsite – Promoted Content | Article ID | IAB or Native (728×90),
KBB | CAMP | Onsite – Promoted Content | Exclusive DYN | IAB or Native (300×250),
KBB | CAMP | Onsite – Promoted Content | Exclusive DYN | IAB or Native (300×250) Mob Companion,
KBB | CAMP | Onsite – Promoted Content | Exclusive DYN | IAB or Native (728×90)
Standard None No
Leaderboard Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel New, Used, Certified, Classifieds, Owners Desktop, Tablet National/Tier 1, Regional/Tier 2, Certified, COX Automotive All available pages None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 728x90 5 business days Standard None None Yes
Listings Desktop Locked Leaderboard Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel New, Used, Certified, Classifieds, Owners Desktop, Tablet National/Tier 1, Regional/Tier 2, Certified, COX Automotive All available pages None 1 month Standard, Non-exclusive: less than 100% of available impressions National Third Party 728x90 5 business days Standard None None Yes
Medium Rectangle Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel, Lower Funnel New, Used Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Auto-Related All available pages Dependent on ad product Dependent on ad product IAB (300x250) National Third Party 300x250, 300x50 5 business days KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | Conquested Model (KTOC) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | Model of Interest (KTON) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Desktop | Mrec (300×250),
KBB | Audience | Onsite – PSP – Premium | Standard | New (KTOI) | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Decision Driver Mrec 2 (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mobile | Mrec or MMA (300×250, 300×50),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | Editorial | Mrec 1 (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Decision Driver Mrec 2 (300×250),
KBB | Audience | Onsite – Promoted Content | Exclusive DYN | YMMT | Mrec 1 (300×250)
Dependent on ad product Dependent on ad product None Yes
More Shopping Tools - Custom Compare Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Used Desktop, Tablet, Mobile National/Tier 1 Custom Compare Landing Page None 1 month Native (Non-IAB) National Site served Custom 5 business days Standard None None Yes
Native Locked Mobile - 300x100 Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Mobile National/Tier 1 New Car Path Pages, Owners Path Pages, Used Car Path Pages None Any Native (Non-IAB) National, DMA Site served 300x100 5 business days KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | IAB or Native (300×250),
KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (CPO Listings Module),
KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (CPO Listings Module)
Standard None None No
OEM Media Gallery Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel Used, New Desktop, Tablet, Mobile National/Tier 1, COX Automotive New/Used Year, Make, Model Page (YMM), New/Used Year, Make, Model Trim Page (YMMT) None Any Native (Non-IAB) National Site served Custom 7 business days Standard None Tier 1 No
Programmatic Open Auction Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel Used, New, New-touch, Classifieds, Motorcycle, Other, Ecommerce Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Near-Endemic, Auto-Related, COX Automotive Run of All Platforms None Flexible National, DMA, IP-targeting Third Party 300x250, 728x90 Real time Standard 12 None None No
Programmatic Preferred Deal Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Used, New, Owners Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified, Motorcycle, Near-Endemic, Auto-Related, COX Automotive All available pages None Any IAB (300x250, 728x90) National Third Party 300x250, 728x90 Real time Standard None None No
Promoted Content & Editorial Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Homepage Desktop, Tablet, Mobile Content Landing Pages, Homepage, Offsite None 1 month Native (Non-IAB) National Third Party 300x250, 300x50, 728x90, 970x250, 120x240 10 business days KBB | Audience | AXO | Promoted Content – Traffic Driver | Facebook,
KBB | Audience | AXO | Promoted Content – Traffic Driver | Native,
KBB | Audience | Onsite – Promoted Content | Editorial | FCT (120×240),
KBB | Audience | Onsite – Promoted Content | Editorial | Headband (970×90),
KBB | Audience | Onsite – Promoted Content | Editorial | Leaderboard (728×90),
KBB | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250)
Sponsorship None None Yes
Regional Text Link Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Used, New, Owners Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, COX Automotive New/Used Year, Make, Model Trim Page (YMMT) None 1 month Native (Non-IAB) National, DMA Site served Custom 5 business days KBB | CAMP | Display – T2 Retention 2023 | New | Model | Native (Regional Link) Standard None None Yes
Shopping Tools Module Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel, Lower Funnel Used, New, Owners, Shoppers Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250, 728x90) National, DMA Third Party 728x90, 300x250 5 business days Standard None None No
Simplified Native - Featured Content Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel, Lower Funnel Homepage, Used, New, Certified Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Local/Reseller/Tier 3, Certified Homepage, Year Make Model (YMM), Used Car Model (YMMT) None 1 month Native (Non-IAB) National Site served 1x1 10 business days KBB | CAMP | Display – Std 2022 | Audience – BT | Behavioral – GAM | Native (Simplified Template),
KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | Active Consideration – Model | Native (Simplified Template),
KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | Competitive Consideration – Model | Native (Simplified Template),
KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | First Impression | Native (Simplified Template),
KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | Owners – Defector | Native (Simplified Template),
KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | Owners – Loyalty | Native (Simplified Template),
KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | Owners – Make Model | Native (Simplified Template),
KBB | CAMP | Display – Std 2022 | Audience – PE | Predictive Insights | SubCategory | Native (Simplified Template),
KBB | CAMP | Display – Std 2022 | ROS | Native (Simplified Template),
KBB | CAMP | Display – T1 Retention 2022 | New | Model | Native (Simplified Template),
KBB | CAMP | Display – T1 Retention 2022 | CPO+Used | Model | Native (Simplified Template),
KBB | CAMP | Display – T2 Retention 2022 | CPO+Used | Model | Native (Simplified Template),
KBB | CAMP | Display – T2 Retention 2022 | New | Model | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (Simplified Template)
Standard None Tier 1 Yes
Simplified Native - Shopping Links Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Desktop, Tablet, Mobile National/Tier 1 User Predictive Insights pages, New/Used Year, Make, Model Page (YMM), New/Used Year, Make, Model Trim Page (YMM) Any National Site served Custom 5 business days KBB | CAMP | Display – T1 Retention 2023 | New | Model | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | First Impression | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | Native (Simplified Template),
KBB | CAMP | Display – Std 2023 | Audience | Custom | Native (Simplified Template),
KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Model | Native (Simplified Template),
KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Model | Native (Simplified Template),
KBB | CAMP | Display – T2 Retention 2023 | New | Model | Native (Simplified Template),
KBB | NEND | Display – Std | Audience – BT | Native (Simplified Template),
KBB | NEND | Display – Std | Market Level | Native (Simplified Template)
None Yes
Smartphone 300x50, 320x50, 300x250 Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Mobile National/Tier 1 Run of Mobile, Applicable Category Pages None 1 month IAB (300x250), MMA (320x50) National Third Party, Site served 10 business days Standard None Yes
SuperHero - Editor Review Quote Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel New Desktop, Tablet, Mobile National/Tier 1 Homepage, Car Values Landing Page, Car Prices Landing Page, Car Research Landing Page None 1 week (Wed-Tue) Native (Non-IAB) National Site served Custom 10 business days KBB | CAMP | Display – Exclusive | HP Sponsorship | Native (SuperHero),
KBB | CAMP | Display – Exclusive | SLP Sponsorship | Native (SuperHero)
Sponsorship None None Yes
SuperHero - OEM Message Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel New Desktop, Tablet, Mobile National/Tier 1 Homepage, Car Values Landing Page, Car Prices Landing Page, Car Research Landing Page None 1 week (Wed-Tue) Native (Non-IAB) National Site served Custom 10 business days KBB | CAMP | Display – Exclusive | HP Sponsorship | Native (SuperHero),
KBB | CAMP | Display – Exclusive | SLP Sponsorship | Native (SuperHero)
Sponsorship None None Yes
SuperHero - OEM Video Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Upper Funnel New Desktop, Tablet, Mobile National/Tier 1 Homepage, Car Values Landing Page, Car Prices Landing Page, Car Research Landing Page None 1 week (Wed-Tue) Native (Non-IAB) National Site served Custom 10 business days KBB | CAMP | Display – Exclusive | HP Sponsorship | Native (SuperHero),
KBB | CAMP | Display – Exclusive | SLP Sponsorship | Native (SuperHero)
Sponsorship None None Yes
Superliner - Shopping Tools Module Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com New, Owners, Used Desktop, Tablet, Mobile National/Tier 1, COX Automotive Classified Search Results Page (SRP) None Any Native (Non-IAB) National, DMA Site served Custom 5 business days KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | SRP Inline | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience | Custom | Native (Fluid Template),
KBB | CAMP | Display – T1 Retention 2023 | All+New | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T1 Retention 2023 | CPO | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T1 Retention 2023 | Used | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T2 Retention 2023 | All+New | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T2 Retention 2023 | CPO | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T2 Retention 2023 | Used | Make or Model | SRP | Native (Fluid Template)
Standard None No
Superliner - Standard Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com New, Owners, Used Desktop, Tablet, Mobile National/Tier 1, COX Automotive Classified Search Results Page (SRP) None Any Native (Non-IAB) National, DMA Site served Custom 5 business days KBB | CAMP | Display – Std 2023 | Audience – BT | Behavioral – GAM | SRP Inline | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Considerer | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Defector | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Front Runner | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Loyalist | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Marketing Segments | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Owners – Make Model | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | Native (Fluid Template),
KBB | CAMP | Display – Std 2023 | Audience | Custom | Native (Fluid Template),
KBB | CAMP | Display – T1 Retention 2023 | All+New | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T1 Retention 2023 | CPO | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T1 Retention 2023 | CPO+Used | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T1 Retention 2023 | Used | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T2 Retention 2023 | All+New | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T2 Retention 2023 | CPO | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T2 Retention 2023 | CPO+Used | Make or Model | SRP | Native (Fluid Template),
KBB | CAMP | Display – T2 Retention 2023 | Used | Make or Model | SRP | Native (Fluid Template)
Standard None No
Tout Ad Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel, Upper Funnel New, Used, Owners Desktop, Tablet, Mobile National/Tier 1, Regional/Tier 2, Certified All available pages None Any IAB (300x250) National, DMA Third Party 300x250 10 business days Sponsorship None None No
Trade-In Calculator Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com Lower Funnel Owners Desktop, Tablet, Mobile, Cross-devices National/Tier 1, Regional/Tier 2, Certified Owners model detail pages None Any IAB (300x250) National Site-served, agency tracking tags optional, Third Party 300x250 10 business days Sponsorship None None No