Leverage the power of Kelley Blue Book and connect with our huge audience of in-market car shoppers like never before!
KBB.com's suite of powerful product solutions convert online car shoppers into in-dealership traffic.
68% of KBB.com shoppers plan to purchase within the next 60 days. This translates to over 7 million in-market car shoppers on KBB.com each month.1
KBB.com is the most influential and useful third-party automotive site.2
KBB.com is the most trusted source of information among car shoppers.3
Kelley Blue Book and Autotrader combined are nearly 2.5x more effective in converting online traffic into dealership foot traffic than the nearest competitor.4
66% of all car buyers use KBB.com.2 Reach and influence these actively-engaged shoppers throughout their car shopping journey on KBB.com.
Enhance your dealership’s brand by associating with the brand that car shoppers trust most – Kelley Blue Book. 5 Kelley Blue Book is the most influential third-party automotive site, helping car shoppers determine which dealership to visit. 2
The KBB.com Price Advisor helps build trust and credibility between dealers and consumers. It reduces tension during pricing discussions by giving shoppers realistic pricing expectations.
The range-based KBB.com Price Advisor gives shoppers the confidence they need and the flexibility you require, helping create a sales experience that is smooth and transparent.
Car shoppers place their trust and confidence in valuations from Kelley Blue Book. Consumers accessed Kelley Blue Book Trade-In Values more than 93 million times last year.5 Kelley Blue Book Instant Cash Offer can help drive these buyers and inventory to your showroom.
Be first, front and center, as the exclusive dealer advertiser near the KBB.com Price Advisor as car shoppers explore used vehicles.