How The Curious
Become Serious

68% of KBB.com shoppers plan to purchase within the next 2 months.1

Get Results Out Of The Blue

Drive Traffic To Your Dealership!
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Leverage the power of Kelley Blue Book and connect with our huge audience of in-market car shoppers like never before!

KBB.com's suite of powerful product solutions convert online car shoppers into in-dealership traffic.

 Why Kelley Blue Book is a Dynamic Partner for Dealerships

68% of KBB.com shoppers plan to purchase within the next 60 days. This translates to over 7 million in-market car shoppers on KBB.com each month.1

KBB.com is the most influential and useful third-party automotive site.2

KBB.com is the most trusted source of information among car shoppers.3

Kelley Blue Book and Autotrader combined are nearly 2.5x more effective in converting online traffic into dealership foot traffic than the nearest competitor.4

Learn how KBB.com's product suite can drive traffic to your dealership.

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Solutions To Grow Your Business

Expose Your Inventory & Drive Traffic to Your Dealership

66% of all car buyers use KBB.com.2 Reach and influence these actively-engaged shoppers throughout their car shopping journey on KBB.com.

Build Your Dealership’s Brand Message & Identity

Enhance your dealership’s brand by associating with the brand that car shoppers trust most – Kelley Blue Book. 5 Kelley Blue Book is the most influential third-party automotive site, helping car shoppers determine which dealership to visit. 2

Creating a smooth purchase experience in the showroom

The KBB.com Price Advisor helps build trust and credibility between dealers and consumers. It reduces tension during pricing discussions by giving shoppers realistic pricing expectations.

The range-based KBB.com Price Advisor gives shoppers the confidence they need and the flexibility you require, helping create a sales experience that is smooth and transparent.

Price Advisor Tool
Instant Cash Offer

Capture Trade-In Customers with Kelley Blue BookSM Instant Cash Offer

Car shoppers place their trust and confidence in valuations from Kelley Blue Book. Consumers accessed Kelley Blue Book Trade-In Values more than 93 million times last year.5 Kelley Blue Book Instant Cash Offer can help drive these buyers and inventory to your showroom.

Exclusive Opportunity to Promote Your Dealership with Used Car Highlight

Be first, front and center, as the exclusive dealer advertiser near the KBB.com Price Advisor as car shoppers explore used vehicles.

Used Car Highlight

Get New Car Smart

Kelley Blue Book launches a powerful consumer advertising campaign

Get New Car Smart

Designed to drive a record number of in-market car shoppers to KBB.com.

“Get New Car Smart” is projected to reach 9 in 10 adults in the USA and be seen 24 times by each, throughout the year.

Positions Kelley Blue Book as the definitive, go-to source for expert new car reviews, recommendations and pricing.

Watch The Video!

View the 2016 Media Calendar

1. "Of those who are currently in-market for a vehicle. Based on avg. unique visitors”
2. 2016 Car Buyer Journey Study IHS Automotive
3. Consumer Brand Tracker Q4 2015
4. 2015 Automotive Buyer Influence Study
5. Consumer Brand Tracker Q4 2015