Building the Case for What the Vehicle’s Worth Today

Jul 14, 2020

In this episode of the vAuto Podcast Retail Revival series, host Randy Kobat and Jonathan Hakes, used vehicle inventory director at Dorschel Automotive Group in Rochester, New York, discuss how the group is putting a greater emphasis on capturing more trade-ins and off-street vehicles to feed its used vehicle inventory. Jonathan shares how the group is refining its “sight unseen” appraisal process and using Kelley Blue Book Instant Cash Offer to get more accurate, consumer-led assessments of a vehicle’s condition. Jonathan also details the group’s goals to achieve a Look to Book ratio of 60 percent in the coming months.