Create Trust Through Transparency With Solutions From Kelley Blue Book

Online and in your showroom, Kelley Blue Book solutions help you create a collaborative customer experience built on trust. Meet customers where they are with the information they need to move confidently through the car buying journey.

Trade-In Solutions for Every Car Shopper

Kelley Blue Book Instant Cash Offer

Kelley Blue Book® Instant Cash Offer

Instant Cash Offer allows you to provide a redeemable offer backed by Kelley Blue Book to transaction-ready shoppers ready to trade in their vehicle and drive away in one of yours. Once you have acquired the trade-in you can decide what to do next – resell the vehicle on your lot, sell it at auction or sell it to Kelley Blue Book for the Instant Cash Offer amount.

Your customers will feel confident they are getting a fair trade-in value, helping you move beyond the pricing discussion and improving customer satisfaction.

Reach the millions of shoppers on and Autotrader and acquire the inventory you need for less.

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Kelley Blue Book® Trade-In Advisor

Keep car shoppers engaged on your website through an intuitive, modern design that includes predictive search and progress indicators, delivering the online shopping experience consumers demand.

Trade-In Advisor captures consumer information in the first step keeping your sales pipeline full while quickly providing car shoppers with a trusted Kelley Blue Book trade in range. Customers can easily continue to a redeemable Kelley Blue Book Instant Cash Offer through a seamless integration on your site.

Combine Instant Cash Offer with Trade-In Advisor to keep customers engaged at every stage of the car buying journey.

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Kelley Blue Book Trade-In Advisor
Kelley Blue Book Lead Driver

Kelley Blue Book® Lead Driver

Capture leads from in-market shoppers as they explore trade-in values right on your website. LeadDriver includes a configurable lead form that provides you with robust lead information while allowing car shoppers to quickly get a trusted Kelley Blue Book® Trade-In Value.

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Vehicle Values You and Your Customers Can Trust

Standalone Price Advisor

The Kelley Blue Book Fair Market Range visually shows what a customer might expect to pay for a vehicle in their local market. Available as a standalone feature directly on your website giving your shoppers confidence that they can get a fair price.

Integrating Price Advisor onto your Vehicle Detail Pages helps to remove friction from the pricing discussion and create a better customer experience.

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Kelley Blue Book Price Advisor
Kelley Blue Book Trusted Advisor Program

Trusted Advisor Program

Take the power of Price Advisor to the next level with the Trusted Advisor Program on your site, in your showroom and on your and Autotrader listings. This comprehensive solution keeps car shoppers engaged turning your website into a one-stop shopping experience. Highlight your inventory with Kelley Blue Book Ratings, Reviews and Awards.

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